Check out the site: http://www.901.com/
901 silver tequila wanted to celebrate the date that also shared it's namesake. The countdown to 901@9:01on9/01 started over a month before the actual date, and on 9/01, at exactly 9:01, 901 silver tequila launched the 901 big idea promotion with a unique video that included a cameo by Justin Timberlake, the brand's owner. The video asked consumers to send in their big ideas for 901 silver tequila, and the winner would become the executive vice president of big ideas for 901 and receive a VIP trip to vegas, and a $25,000 signing bonus.
Digital advertisment created by White Space, United States for 901 Silver Tequila, within the category: Alcoholic Drinks.
Copywriter: Josh Kell
Art Director: Mark Masterson
Additional credits: CoolFire Media
Producer: Pete Halliday
Directors: Josh Kell
Director of Photography: Dave Berliner
Talent: Jeremy Corray, Adam Hackbarth
Editor: Mike Kuhn
Interactive Implementation: Roux Interactive
Case Study: The Story Behind Wrigley's "The Story of Sarah & Juan"Read More
Inside Sesame Workshop’s Global Effort To Make Childhood A Right, Not a PrivilegeRead More
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios x The Clio Awards: Dream WorkplaceRead More