Comments (23)

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Oren's picture
Activity Score 91

You can use her with a bread ad and i will still buy it ..
damn she is so convincing .. ;)

Jozef's picture
Activity Score 60

Sex sells...Is Lynx associated with Axe deodorant? Because that can design & typography looks exactly like Axe. Not to mention this is similar to many Axe ads.


instinctive traveller's picture
instinctive tra...
Activity Score 189

Axe is Lynx in some countries. Oh, you could say it the other way round too. : )

ChuckNorris's picture
Activity Score 834

lynx is the british axe.

And this "ad" is a piece of crap. No men would open an email with that subject. They would just delete it as spam.

Sick-of-adS's picture
Activity Score 250


addyhoch10's picture
Activity Score 2592

yepp. spam

rainman's picture
Activity Score 267

a little harsh but ChuckNorris is right. The media wasn't thought through.

Eagle's picture
Activity Score 34

What kind of an art director would sign on a thing like this???

whitespace's picture
Activity Score 1953

the kind i make friends with so that he'll send the naughtier results from the photoshoot.

sold's picture
Activity Score 3305

yeah!!! you just get the point.

theassailante's picture
Activity Score 234

she's hot.. thats all..

Sebastien's picture
Activity Score 26

Please, evolve!

desailly's picture
Activity Score 470

So can I take it, from all the comments being negative about this, that no one has seen the brand and its previous efforts? Surely a complete ignorance of how Lynx / Axe markets itself is the only explanation for the cretinous observation "evolve"?

yesprabhakar's picture
Activity Score 72

UMMM...Smart I guess !!!

kre8's picture
Activity Score 989

desailly, no.
95% of people here would know that lynx and axe are the same thing.
the fact that i would never open an email with that subject line (as a guy) is a very relevant comment though.
the idea: they probably knew the holes it had in it, but thought "fu*% it" and went ahead and did it anyway.
that will be its downfall.
that being said, the chick is hot.
she looks like a bad soapy star from australia in the 90's.

Fab's picture
Activity Score 14

It could work for Valentines Day with the subject: Get something nice. 100% off womans clothing

ndejesus's picture
Activity Score 102

consider how inexpensive per impression an email campaign is, and then imagine they send this to a list of say only 10 million email addresses. If only .5% of the recipients open the email, then their reminder message has hit 50,000 people. Then consider that most email campaigns reach between 3-5% of people. any way you cut it, the number of impressions they get is worth the cost. its a great ad - the target audience is young men (and even some women buying it for their boys), the readers of maxim, stuff, fhm, etc and you have a formula for sucess...

addyhoch10's picture
Activity Score 2592

don't know if it's that easy to get "only" 10 million working email addresses of the right target audience.
be that as it may.
i'm just not sure about this kind of email advertising since most people either use a spam filter or get spammed day by day so they would most likely not read this specific one.

jador's picture
Activity Score 20

soooooo bad even for axe s Smart idea because all us talk about it...

addyhoch10's picture
Activity Score 2592

it doesn't mean that the ad is smart when there are a lot of comments...

we all love to comment because a) it's such a subjective matter, b) most of us are male and reading other comments is appealing to our primordial sense of competition and c) we're all smartasses

believe me, i know what i'm talking about.

Guest's picture

we do have to think of ideas such as:
people are animals.
not everyone thinks like you(or your kind if you like to say)
you're just making it a competition, you smartass.

anyway, i liked it. it hits the idea of the brand.

katoon's picture
Activity Score 26

sexy sell...

Sazuked's picture
Activity Score 2