Beyond Money

Agency Network: 
May 2017

Cuánto. Más allá del dinero | con Adriana Ugarte, por Kike Maíllo | Cuenta 1|2|3 Smart


The challenge: How do you communicate the launch of the new bank product to Millennials who have grown up during the crisis and blame the banks for the downturn? Solution: by challenging the concept of wealth, by talking about valuing experiences more than money – just like the 123 SMART Account does: it offers experiences beyond money, including access to education programs, online training, grants and many more.

Content advertisment created by McCann, Spain for Santander, within the category: Finance.

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Nora Caverzaschi's picture
Nora Caverzaschi
Activity Score 2

This job has been created by MRM//McCann Spain (not McCann).