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Dua Lipa's "Be the One" - LED-covered LIT IS

Agency: 
Published/Aired: 
December 2016

Signals: The Lexus LIT IS Reveal

Dua Lipa - Be The One (Official Video)

Description: 

To highlight the impressive styling of the new 2017 IS, Lexus today unveiled a custom vehicle wrapped in 41,999 programmable LEDs that turn the car into a screen capable of broadcasting dynamic graphics and videos. The car, which is designed to send a bold signal, is featured in UK chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua's former love.

This unique collaboration between Lexus and Vevo showcases the Lexus IS as an incredible work of art, technology and design through the lens of a music video. The 2017 IS has a commanding design and Lexus wanted to amplify those styling cues like never before. To create the LIT IS, Lexus used hand-applied LEDs to turn the vehicle into an eye-catching screen. In addition to broadcasting graphics, the LIT IS can also generate colorful, mesmerizing animations in response to gestures and music. Through this responsive technology and the animations, an expressive car was turned into an actual vehicle for expression, and the concept for a new Dua Lipa music video was born.

Content advertisment created by Team One, United States for Lexus, within the category: Automotive.

Advertising Agency: Team One, USA
Chief Creative Officer: Chris Graves
Executive Creative Director: Alastair Green
Associate Creative Directors: Amanda Abrams, Ryan DiDonato
Art Director: Adam Bright
Copywriter: Eric Jorgensen
Senior Producer: Kristen Little
Associate Director / Interactive Production: Chad Bauer
Management Supervisor: Trina Sethi
Group Account Director: Joel Dons
Associate Media Directors: Elaine Evangelista, Scott Thornton
Media Supervisors: Tiffany Hsu, Melissa Lam
Program Manager: Jamie Lau
Project Manager: Laura Schluckebier
Production: Tool
Interactive Director: Aramique
Managing Partner / Digital: Dustin Callif
Managing Partner / Live Action: Oliver Fuselier
Executive Producers: Jennifer Baker, Erich Joiner
Director of Digital / Experiential / EP: Chris Neff
Technical Director: Jeff Crouse
Producers: Jennifer Baker, Bill Galusha
Lead Software Developer: Matt Felsen
Front End Programmer: Lars Berg
Lead Designer: Mau Morgo
Sound Designer: Gary Gunn
Jr. Digital Producer: Jean Chang
Fabrication: SCPS Unlimited
Post Production: Team One Multimedia
Executive Content Producer: Bryan Cook
Associate Director Multimedia: Gina Grosso
Editor: Gabe Diaz
Assistant Editor: Brendan Carney
Lead Motion Graphics Artist: Robert Johnston
Audio Mix / Sound Design: William McGuigan
Color: The Mill
Colorist: Derek Hansen
Executive Producer / Color: Thatcher Peterson
Color Producer: Diane Valera
Production Coordinator: Robert Cohen
Music Video Production
Media Partner: Vevo
Vevo Media Sales: Michelle Gable, Oscar Contreras
Vevo Brand Solutions: Sophia Reichenbach, Rachel McEnerney, Allie Goodchild
Vevo Production: Dave Kalvert
Vevo Talent Relations: Parul Chokshi
Artist: Dua Lipa
Artist Management: TAP Management
Artist Record Label: Warner Bros. Records
Male Lead: Ansel Elgort
Production: Anonymous Content
Director: Daniel Kaufman
Director’s Representative: Caroline Clayton
Executive Producer: Nina Soriano
Line Producer: Mark Berger

Comments (3)

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Highest Rated

kleenex's picture
kleenex
Activity Score 45906

As long as you can drive the car normally then I am happy.

Dzsoi's picture
Dzsoi
Activity Score 8440

LEDs on a car? WOW!

kleenex's picture
kleenex
Activity Score 45906

As long as you can drive the car normally then I am happy.

baliweightloss's picture
baliweightloss
Activity Score 20

If the photos on Google images are correct then I would be majorly let down by the reality that the car pretty much looks like any other, these are the photos I found https://goo.gl/ZuuwGj

So the ad really builds the car up in the mind, yet then when one goes to see it in reality (i.e to buy it), the let down begins. Personally I would prefer it the other way around, i.e under-sell over-deliver.

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