The campaign, which was launched for the California Lottery’s social media channels, is aimed at recognizing the Lottery’s mission to maximize supplemental funding for California public schools. The California Lottery contributes more than $1 billion annually to all of the schools that comprise the California public school system. It is a modest amount after it’s divided up among approximately 1,100 school districts, but it remains an important source of funding. To highlight and recognize the importance of passionate educators, Mediabrands Society worked with a diverse group of influential figures to film these documentary-style ads.
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