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Poet

Agency: 
Published/Aired: 
July 2009
775
Description: 

Audio advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Copywriters: Cuanan Cronwright, Jennifer Macfarlane

Comments (5)

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everartz's picture
everartz
Activity Score 7609

lame

| everartz |

Guest's picture
Guest

agree

Guest's picture
Guest

Nice idea for retail on the radio. But something in the production seems ... flat somehow.

Guest's picture
Guest

Yeah, I agree. I like all three of these, but I think the deadpan humour just came out too flat and lacking energy in the delivery. As it is, the characters don't sound like they love what they're doing. Same script, more passion.

Guest's picture
Guest

This is good retail radio. It's a hard thing to do.

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