Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.
Audio advertisment created by Grey, United Kingdom for Seat, within the category: Automotive.
Rock a bye baby, driving non-stop.
When the night comes, tiredness will knock.
When your eyes close, asleep you will fall.
Goodbye to your life, passengers and all.
Rock a bye baby, I saw you again.
Trapped in the wreckage, I feel your pain.
When they pulled you out, there was no scream,
That was the last dream you ever did dream.
The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake.
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios X The Clio Awards: Dream WorkplaceRead More
The New Republic: Why The Creative Community Should Keep Its Eyes On ChinaRead More
Before “Marcel,” There Was Pangaea: Inside JWT’s Two-Year Head Start On Publicis GroupeRead More