Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.
Audio advertisment created by Grey, United Kingdom for Seat, within the category: Automotive.
Lullaby, awake tonight, in the skies stars are bright
May the moon's silvery beams, stop your driving dreams.
Open your eyes, don’t fall asleep, or your mother will weep,
crashed on the road at dawn, all because of a little yawn.
Lullaby, stay awake tonight, you are mother's delight
If you sleep you’ll come to harm, don’t die in my arms.
The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More