Radio campaign where we take famous lullabies and change the words to highlight the dangers of drifting off at the wheel and in doing so make the ad impossible to drift off to.
Audio advertisment created by Grey, United Kingdom for Seat, within the category: Automotive.
Lullaby, awake tonight, in the skies stars are bright
May the moon's silvery beams, stop your driving dreams.
Open your eyes, don’t fall asleep, or your mother will weep,
crashed on the road at dawn, all because of a little yawn.
Lullaby, stay awake tonight, you are mother's delight
If you sleep you’ll come to harm, don’t die in my arms.
The SEAT Tiredness Recognition System. Hard to fall asleep to. Drive awake.
Case Study: The Story Behind Wrigley's "The Story of Sarah & Juan"Read More
Inside Sesame Workshop’s Global Effort To Make Childhood A Right, Not a PrivilegeRead More
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios x The Clio Awards: Dream WorkplaceRead More