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Zürcher Brockenhaus: Second hand stories

Zurich Brockenhaus is Switzerland’s largest second-hand store. Despite the popularity of vintage shops, visitor numbers were down. But: How to compete with new products when you have second-hand items and a small budget? We created a cultural event at the Brockenhaus: an audio tour entitled Stories only second-hand goods can tell. Thus, we made second-hand items unique, and opened up all channels for cultural communication: Swiss TV made the Brockenhaus a national event.

Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Executive Creative Director: Philipp Skrabal
Creative Director: Hanspeter Schweizer
Art Director: Raul Serrat
Copywriter: Andi Portmann
Graphic designer: Cornelia Eiwanger
Designer: Keira Rathbone
Image editing: Rino Frei
Published: November 2012

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1 comment

kleenex's picture
kleenex
26920 pencils

nice idea.

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