Zoo Safari: Stickers

Advertising Agency: DDB, Sao Paulo, Brazil
Creative Directors: Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Directors: Mauricio Kumazawa, Gilberto Barros
Photographers: Rodrigo Ribeiro, Sérgio Prado
Account Supervisor: Eduardo Megale
Released: February 2009

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22 comments

Guest's picture
Guest

calm down man
i thonk this is an ok campaign

Gualcor's picture
Gualcor
972 pencils

If you think ok is enough, shoot yourself.

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

wow, such a violent douche.

Guest's picture
Guest

Fuck you whatever your name is

Guest's picture
Guest

Sorri I shouldn't start speaking like you.

sirvan's picture
sirvan
29870 pencils

Great idea, I agree. Really gets the message across. ...but people don't like shit being stuck on their cars.

A lot of this new wave of "stunt" executions cross a bad line. Because it doesn't really matter how clever or awesome an ad is –if you completely piss off the target.

+++

"I love some things, and don't love some other things."

elyoshiro's picture
elyoshiro
545 pencils

Great Idea,
really cool

www.yoshirosans.blogspot.com

Guest's picture
Guest

I absolutely love this. I've been to several of these animal parks and would love to find something like this on my car. And even if I did remove it before I got in, I would put it back just to see what it looked like. I can also see people passing these along on their friend's/family's cars.

I'm kind of surprised this hasn't been done yet.

LeeHarvey's picture
LeeHarvey
3045 pencils

You're either one of the creatives, or just a dreamer. Dream on!

Carlos Garcia's picture
Carlos Garcia
846 pencils

This seems so old...

CG

Guest's picture
Guest

Guys, These kinds of adhesives are so easy to take off...

Guest's picture
Guest

they say they are electrostatic stickers, so they don't even have any adhesive...its just a piece of plastic that sticks to flat surfaces.

Pretty cool idea if seen from the inside of a car. I bet kids would love it.

Guest's picture
Guest

Another brasilian shit done several times before.
Camon Brasil. Cannes is coming.
Create something new.
Please.

Guest's picture
Guest

lol your english is so bad... im sure you're braZilian.

Sebastiao's picture
Sebastiao
14 pencils
Guest's picture
Guest

Tão antigo que já fizeram no pára-brisa das caravelas que colonizaram o Brasil.

Guest's picture
Guest

kkkkkkkkkkkkkkkkkkkkkk

Guest's picture
Guest

This seems like the obvious thing to do for this client, and thus I'm also surprised if it hasn't been done.

Animals look into your car... so let's have decals of animals looking into your car.

Meh.

Plus a decal that big would be really annoying. If you don't want to keep the thing you either litter or you have to find a trash for this ad that's just been splayed across your car.

Guest's picture
Guest

As usual there's the stupid comment saying "if it was my car i will be pissed off" pfffffff, come on!, it's a nice use media.
plus, in this case, i think is a bit funny and surprising,

Guest's picture
Guest

There are some really nasty pieces of work on this site, and I'm not talking about the ads.

People, if you've got nothing constructive to say about the creative, why bother. The genuinely expert practitioners in this industry are too busy wowing the world with their own projects to piss about ridiculing stuff on here, so you're not fooling anyone. Serial posting snide remarks and generic insults serves nothing other than to single you out as bitter, cynical and thoroughly self-absorbed. Desist, for Christ's sake.

LucasPS's picture
LucasPS
523 pencils

GReat idea, but, it has a problem, you´ll take that out before you get in on your car, so u wont be the effect and miss a big part of the idea.

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