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Zhadina Govyadina Steak House: Cow marketing

To promote new Steak House we used real cows in outdoor.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Kharisov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Illustrators: Sata Dayluke, Egor Holkin
Photographer: Kate Bamby
Additional credits: Roman Tashkinov
Published: October 2012

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13 comments

kleenex's picture
kleenex
26174 pencils

nice music.

gustavoabrilL's picture
gustavoabrilL
869 pencils

ohhh!... the cow gonna die, let's take pictures

Jackbr's picture
Jackbr
1371 pencils

There is a cow there?

Jack

Redpr's picture
Redpr
156 pencils

Yes, but it will not die - cause it is not argentinian cow

DesignDine's picture
DesignDine
1304 pencils

First I thought its a dairy ad :P getting kinda negative feeling somewhere.

Anoniemus's picture
Anoniemus
16 pencils

Promoting steak with a live cow? Really? "Come little Sergei, come take a picture with your lunch."

prashantyeware's picture
prashantyeware
15 pencils

Bad! Bad!! Bad!!!

CommandZ's picture
CommandZ
2472 pencils

I'm sorry Danil and Nikita but this is leaving a bad taste in my mouth. Argentinian cattle or not, I don't want to see the face of my dinner.

m-adman's picture
m-adman
185 pencils

Oh I never seen a cow but drink its milk every day, I am going to check it out at "Zhadina Govyadina Steak House" and take some pics, yayyyy!!!

Klara K.'s picture
Klara K.
2695 pencils

If it were for a dairy farm or a campaign against animal cruelty, it might have worked. But for steak house it doesn't. "Look in the eyes of the animal we are going to kill for you to eat."

raynold's picture
raynold
336 pencils

bad...

MJones675's picture
MJones675
16 pencils

eww the cow licked its snot.

DavidShao's picture
DavidShao
42 pencils

It gets your attention

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