Zhadina Govyadina Steak House: Cow marketing

Average: 6 (53 votes)

To promote new Steak House we used real cows in outdoor.

Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Directors: Danil Golovanov, Nikita Kharisov
Art Director: Irina Korotich
Copywriter: Ivan Sosnin
Illustrators: Sata Dayluke, Egor Holkin
Photographer: Kate Bamby
Additional credits: Roman Tashkinov
Published: October 2012

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11 comments

kleenex's picture
15760 pencils
kleenexMonday, October 22, 2012 - 12:33

nice music.

gustavoabrilL's picture
799 pencils
gustavoabrilLMonday, October 22, 2012 - 14:49

ohhh!... the cow gonna die, let's take pictures

Jackbr's picture
1128 pencils
JackbrMonday, October 22, 2012 - 16:57

There is a cow there?

Jack

Redpr's picture
75 pencils
RedprMonday, October 22, 2012 - 17:11

Yes, but it will not die - cause it is not argentinian cow

DesignDIne's picture
1026 pencils
DesignDIneMonday, October 22, 2012 - 17:12

First I thought its a dairy ad :P getting kinda negative feeling somewhere.

www.designdine.co.uk

Anoniemus's picture
16 pencils
AnoniemusTuesday, October 23, 2012 - 03:11

Promoting steak with a live cow? Really? "Come little Sergei, come take a picture with your lunch."

prashantyeware's picture
15 pencils
prashantyewareTuesday, October 23, 2012 - 08:11

Bad! Bad!! Bad!!!

CommandZ's picture
2357 pencils
CommandZTuesday, October 23, 2012 - 15:30

I'm sorry Danil and Nikita but this is leaving a bad taste in my mouth. Argentinian cattle or not, I don't want to see the face of my dinner.

m-adman's picture
185 pencils
m-admanTuesday, October 23, 2012 - 18:55

Oh I never seen a cow but drink its milk every day, I am going to check it out at "Zhadina Govyadina Steak House" and take some pics, yayyyy!!!

Klara Kozubkova's picture
2609 pencils
Klara KozubkovaFriday, October 26, 2012 - 05:28

If it were for a dairy farm or a campaign against animal cruelty, it might have worked. But for steak house it doesn't. "Look in the eyes of the animal we are going to kill for you to eat."

raynold's picture
336 pencils
raynoldTuesday, March 19, 2013 - 11:43

bad...