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Luggage

Agency: 
Published/Aired: 
July 2008
Description: 

Ambient advertisment created by Leo Burnett, Italy for Zero Sushi, within the category: Food.

Advertising Agency: Arc Leo Burnett, Italy
Creative Director: Michele Sechi
Art Director: Azzurra Bacchetta
Copywriter: Barbara Volpini

Comments (25)

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Highest Rated

Guest's picture
Guest

Looks very intersting !!!
I am learning how to make sushi by www.sushitrainer.com now for every day !!!

scarfinati's picture
scarfinati
Activity Score 843

wrong place for food ads.

the idea of having sushi sit on a conveyor belt where dirty bags of luggage are placed turns my appetite off

jsantanaxp's picture
jsantanaxp
Activity Score 401

agree.
wrong place.

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http://comunique9.blogspot.com

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http://www.comunique9.com.br

nicoruk's picture
nicoruk
Activity Score 107
buzzetcie's picture
buzzetcie
Activity Score 30
Guest commenter's picture
Guest commenter

Yes...wrong place to be.

teenie's picture
teenie
Activity Score 1894

What's the creative idea supposed to be here? Round sushi going round and round the conveyor belt. So what?

Guest commenter's picture
Guest commenter

Fake. Fucked fake.

Speed Bag's picture
Speed Bag

Wowza, great idea!

There are a great deal of sushi restaurants which serve their dishes from a rotating belt along side the sushi chefs. You grab the plate off as it passes and when you leave are charged per plate.

I like it but that's just me and I'm worldly. *grin*

teenie's picture
teenie
Activity Score 1894

Ah! That makes more sense now. We don't have conveyour belts here--just sushi bars.

sneakyhands's picture
sneakyhands
Activity Score 1857

i think i'd still have it straight from the chef. however, if this is in an area where people are used to the sushi belt dynamic, then it's not bad.

Morfeus's picture
Morfeus

I'm an italian boy, and I'm shamed of this pour fake.

I'd worked in a Leo Burnett but...something has changed.

Sorry JWT, sometimes the big agency forgetting to have a BIG IDEA.

http://adsoftheworld.com/media/ambient/sushi_roll_sushi_train?size=_or...

overmaster's picture
overmaster
Activity Score 11

The original idea is mine, because I realised this job at Lemon Ad School in Feb 2008
http://dagmarnesi.carbonmade.com/projects/2095601

alvinpck's picture
alvinpck
Activity Score 1467

I'm always skeptical about ads on conveyor belts. There won't be people waiting when no one is expecting their luggage. When there are, some but not all, of the ads are already covered. How wide an audience can these get?

Someone proof me wrong.

...
http://alvinpck.deviantart.com/gallery/

ahpitt's picture
ahpitt
Activity Score 342

Wow, huge sushi !

pscs's picture
pscs
Activity Score 440

lol, 1 plate is enough ^__^

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

yeah Whatever - but this print with luggage belt is fake - it's a Photoshop draft for the client, not the real execution. WHY? it's here?

dclxvi

pscs's picture
pscs
Activity Score 440

I think it's good.

But it's a photoshop only though.

D_N_A's picture
D_N_A
Activity Score 121

Badly photoshoped!

Guest commenter's picture
Guest commenter

Scam?

Dabol_G's picture
Dabol_G

SSSHT!
These 2 girls rocks!

Guest commenter's picture
Guest commenter

fintissima.

overmaster's picture
overmaster
Activity Score 11

The original idea is mine, because I realised this job at Lemon Ad School in Feb 2008
http://dagmarnesi.carbonmade.com/projects/2095601

yr friend's picture
yr friend

Crab retouched visual

Guest commenter's picture
Guest commenter

Not so bad, I think it's a good idea...You have to work on it..It could be nice.

Guest's picture
Guest

Looks very intersting !!!
I am learning how to make sushi by www.sushitrainer.com now for every day !!!

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