Zebra Crossing Memorial

April 2007
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Names of victims of traffic accidents were painted as white stripes of zebra crossing. Watch the making of video as well.

1⁄4 of car accident victims are pedestrians

Advertising Agency: Draft FCB, Lisbon, Portugal
Creative Directors: Luís Silva Dias, Duarte Pinheiro de Melo
Art Director: Hélder Romão
Copywriter: Filipe Graça

Comments (10)

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_inkpact's picture
84 Activity Scores

I saw this in youtube;
there´s something we can´t see in this photo; the main line isn´t with the names in the middle of the street.
And it´s well placed, not in dangeorus places.
You should see portugues people driving, though! there´s no safe place! XD

Anyway, you´ll see the social reaction at:
As you´ll see, they´ve talked about the same trouble...


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