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Zara Tapas Bar / Chennai Traffic Police: Yamaraj, Drink and Get Driven

By and large, Indians are a God-fearing and superstitious lot. Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving (responsible for 70% of road fatalities in India), by leveraging this mindset. Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.

Advertising Agency: McCann Worldgroup, Bangalore, India
Chief Creative Officer: Prasoon Joshi
Regional Creative Director: Anil Ralph Thomas
Creative Directors: Rathish P Subramaniam, Melvin Jacob
Art Director: Rathish P Subramaniam
Copywriters: Ketan Deshpande, Melvin Jacob, Anil Ralph Thomas
Illustrator: Sandeep Kottila
Accounts: Vijay Jacob, Rahul Jain
Released: December 2012

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5 comments

kleenex's picture
kleenex
26330 pencils

nice idea.

kalankji's picture
kalankji
229 pencils

gooooood one!!

kalpesh78's picture
kalpesh78
2580 pencils

similar to this one but nice one none-the-less.

http://www.youtube.com/watch?v=sfPnLxqUWJw

ideas....30 minutes nahi toh free.

tintinchief's picture
tintinchief
8 pencils

Superb!!

mark3r's picture
mark3r
1940 pencils

This is great.

:::MARK3R:::

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