Zappos.com & SecurityPoint Media: Don't text and drive, 4

UR TXT can wait.

Safe driving campaign appearing throughout the United States at airport security checkpoints.

Advertising Agency: bfw Advertising, Boca Raton, USA
Creative Director: Paul Amelchenko
Art Directors: Juan Carlos Agosto, Pete Carrara
Copywriter: Paul Amelchenko
Published: June 2011

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7 comments

ace85le's picture
ace85le
3939 pencils

huh?

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Nude Copy's picture
Nude Copy
1058 pencils

why should AOTW promote such stuff?

Glut's picture
Glut
3947 pencils

bad campaign, done idea in many better ways before

Nike Diesel's picture
Nike Diesel
13339 pencils

Why is it important that this campaign is at airports?
Fail to see the connection here...

dean viii's picture
dean viii
1676 pencils

Exactly.

kleenex's picture
kleenex
26435 pencils

HUH??? Shoes and texting while driving go together???

jackblack's picture
jackblack
2261 pencils

Lame.

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