Zappos: Don't text and drive, 4

UR TXT can wait.

Safe driving campaign appearing throughout the United States at airport security checkpoints.

Advertising Agency: bfw Advertising, Boca Raton, USA
Creative Director: Paul Amelchenko
Art Directors: Juan Carlos Agosto, Pete Carrara
Copywriter: Paul Amelchenko

Published: 
June 2011

7 comments

ace85le's picture
ace85le
3939 pencils

huh?

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Nude Copy's picture
Nude Copy
1054 pencils

why should AOTW promote such stuff?

Glut's picture
Glut
3937 pencils

bad campaign, done idea in many better ways before

Nike Diesel's picture
Nike Diesel
13600 pencils

Why is it important that this campaign is at airports?
Fail to see the connection here...

dean viii's picture
dean viii
1686 pencils

Exactly.

kleenex's picture
kleenex
41166 pencils

HUH??? Shoes and texting while driving go together???

jackblack's picture
jackblack
2350 pencils

Lame.

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