Advertisement

Welcome mat

Agency: 
Published/Aired: 
December 2009
Description: 

Ambient advertisment created by BBDO, Israel for Youth In Distress, within the category: Public Interest, NGO.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Account Supervisor: Adi Erlich
Account Manager: Efrat Orbach

Comments (12)

Log in or register to post comments

Highest Rated

luciacfc's picture
luciacfc
Activity Score 744

Too costly if this is a donation/volunteer based association..

satrianee's picture
satrianee
Activity Score 3748

The thing i like with this campaign is the "hundred ELEM volunteer"... The message could have been delivered more obviously if these volunteers would just knock on doors and held out a flyer...

Is that doormat giving the right message (or any message?)

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

I dunno satrianee - we're all pretty tired of door-to-door sales people and fundraisers, aren't we? ;-)

I think it's pretty effective, and does the job explaining the purpose/cause better than an untrained/nervous volunteer who might forget their lines even if we give them more than 5 seconds of our time. People are more likely to take an interesting piece like this into their house before they'd let a volunteer in. They can read it at their leisure, and hopefully be affected by the cleverness/sadness of the delivery.

Cheers,
John

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

when someone knocks on your doors you already may have protective attitude and then make the flyer fly straight into the trash-bin. I think that putting the matt is better because it does not ask anything and at the same time it still attracts attention.
And it definitely hooks with the message :"Why someone think that my house is not welcome." and then you flip it to find out.

dclxvi

swea's picture
swea
Activity Score 5

I find it interesting

WillyLatasa's picture
WillyLatasa
Activity Score 616

Like it!

"Bright ideas bring better results"

sold's picture
sold
Activity Score 3305

good!

Luck's picture
Luck
Activity Score 21

Bravo ! J'aime.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Very nice! I would like to know more about the effect it had.

morse's picture
morse
Activity Score 17660

Funny!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

I love it. Smart and true.

dclxvi

rolling.stone's picture
rolling.stone
Activity Score 2741

excellent

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

luciacfc's picture
luciacfc
Activity Score 744

Too costly if this is a donation/volunteer based association..

Advertisement