Youth In Distress In Israel: Welcome mat
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Account Supervisor: Adi Erlich
Account Manager: Efrat Orbach
Published: December 2009



12 Comments
The thing i like with this campaign is the "hundred ELEM volunteer"... The message could have been delivered more obviously if these volunteers would just knock on doors and held out a flyer...
Is that doormat giving the right message (or any message?)
I dunno satrianee - we're all pretty tired of door-to-door sales people and fundraisers, aren't we? ;-)
I think it's pretty effective, and does the job explaining the purpose/cause better than an untrained/nervous volunteer who might forget their lines even if we give them more than 5 seconds of our time. People are more likely to take an interesting piece like this into their house before they'd let a volunteer in. They can read it at their leisure, and hopefully be affected by the cleverness/sadness of the delivery.
Cheers,
John
when someone knocks on your doors you already may have protective attitude and then make the flyer fly straight into the trash-bin. I think that putting the matt is better because it does not ask anything and at the same time it still attracts attention.
And it definitely hooks with the message :"Why someone think that my house is not welcome." and then you flip it to find out.
dclxvi
I find it interesting
Like it!
"Bright ideas bring better results"
good!
Bravo ! J'aime.
Very nice! I would like to know more about the effect it had.
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Funny!
What hath God wrought
I love it. Smart and true.
dclxvi
excellent
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Too costly if this is a donation/volunteer based association..