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Youth In Distress In Israel: Welcome mat

Youth In Distress In Israel: Welcome mat
Your rating: None Average: 5.5 (42 votes)

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Account Supervisor: Adi Erlich
Account Manager: Efrat Orbach
Published: December 2009

12 Comments

satrianee's picture 3782 pencils
4

The thing i like with this campaign is the "hundred ELEM volunteer"... The message could have been delivered more obviously if these volunteers would just knock on doors and held out a flyer...

Is that doormat giving the right message (or any message?)

bubblestheclownfish's picture 599 pencils

I dunno satrianee - we're all pretty tired of door-to-door sales people and fundraisers, aren't we? ;-)

I think it's pretty effective, and does the job explaining the purpose/cause better than an untrained/nervous volunteer who might forget their lines even if we give them more than 5 seconds of our time. People are more likely to take an interesting piece like this into their house before they'd let a volunteer in. They can read it at their leisure, and hopefully be affected by the cleverness/sadness of the delivery.

Cheers,
John

NomadDCLXVI's picture 419 pencils

when someone knocks on your doors you already may have protective attitude and then make the flyer fly straight into the trash-bin. I think that putting the matt is better because it does not ask anything and at the same time it still attracts attention.
And it definitely hooks with the message :"Why someone think that my house is not welcome." and then you flip it to find out.

dclxvi

swea's picture 5 pencils

I find it interesting

WillyLatasa's picture 618 pencils

Like it!

"Bright ideas bring better results"

sold's picture 2618 pencils

good!

Luck's picture 21 pencils

Bravo ! J'aime.

brandingworthspreading's picture 656 pencils

Very nice! I would like to know more about the effect it had.

morse's picture 8308 pencils
9

Funny!

What hath God wrought

NomadDCLXVI's picture 419 pencils
9

I love it. Smart and true.

dclxvi

rolling.stone's picture 2750 pencils

excellent

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~ Quite obviously, I have gathered no moss ! ~

luciacfc's picture 744 pencils

Too costly if this is a donation/volunteer based association..

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