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Karaoke S.O.S.

Published/Aired: 
December 2012
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Description: 

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home.

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Jorg Riommi
Art Director: Vitor Mainho
Copywriter: Alice Gnodde
Art Buyer: Iris Teubert, Victoria Sigrid
Accounts: Lars Bendels, Niklas Boger, Thomas Adam
Production: Ben Schlangen, Charlotte Kühn
After effects / graphics: Christopher Kasten
Editor: Gabriel Manz, Jeremy Nagel
DoP: Tobias Schrenk, Tim Lukas Leinert
Sound Engineer: Thomas Rudeck

Comments (6)

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Highest Rated

certaintly's picture
certaintly
3994 Activity Scores

personally, i would feel attacked

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