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Karaoke S.O.S.

Published/Aired: 
December 2012
Description: 

To communicate a drink-driving message to some of the heaviest drinkers on St. Patrick’s Day, we tweaked the karaoke lyrics of famous Irish drinking songs to carry a sobering message. As karaoke always seems like a great idea to people who’ve had a few too many, they unwittingly became the message, singing an SOS to call them a taxi home.

Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Executive Creative Director: Jorg Riommi
Art Director: Vitor Mainho
Copywriter: Alice Gnodde
Art Buyer: Iris Teubert, Victoria Sigrid
Accounts: Lars Bendels, Niklas Boger, Thomas Adam
Production: Ben Schlangen, Charlotte Kühn
After effects / graphics: Christopher Kasten
Editor: Gabriel Manz, Jeremy Nagel
DoP: Tobias Schrenk, Tim Lukas Leinert
Sound Engineer: Thomas Rudeck

Comments (6)

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Highest Rated

certaintly's picture
certaintly
Activity Score 3994

personally, i would feel attacked

Notorious's picture
Notorious
Activity Score 666

as if they gonna remember your "Valuable" message next morning. GUYS GET REAL, HOW DA FUCK DID THIS GET REWARDED. ENOUGH ASS-KISSING. THIS IS A JOKE. It's like a who's got the balls to go and sing and ..embarres himself.

outsmart me, if you can

Grrrr's picture
Grrrr
Activity Score 1961

Brilliant idea! However of I were there I would stop singing the moment I saw the words I did not expect. It also ruins the fun for anybody who comes next. The insight is definitely there but I'm not sure it really works.

kleenex's picture
kleenex
Activity Score 43434

The concept is good, buttt did it work with the people at the bar??

kleenex's picture
kleenex
Activity Score 43434

The concept is good, buttt did it work with the people at the bar??

Klara K.'s picture
Klara K.
Activity Score 3343

The message shouldn't spoil people's evening. I don't like this execution.

certaintly's picture
certaintly
Activity Score 3994

personally, i would feel attacked

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