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Y+ Yoga center: Straw
Low cost yet effective solution to showcase the prowess of a yoga practitioner on the flexible drink straws placed at fruit juice bars frequented by the target audience.
Advertising Agency: Leo Burnett, Shanghai, China
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Comments
I love it .. Its smart and strait to the point... Good one.
Brilliant!!
Very nice, here comes some metal your way.
awesome idea.. i just loved it
Kick ass stuff. Its the kind of stuff you look at and say 'F**k, why didnt I think of it?'
Life is harsh. Your tequila shouldn't be.
makes me cry.
superb !!!
respect
He [Michelangelo] himself claimed to speak to no one, to "have no friends, and don't want any."
great idea. just one thought, though: let´s say I go to the fruit juice bar, notice the straw, love it, and want to do something about it... where's the Yoga Center? what's the phone number? is this vital info on the other side of the straw, perhaps? let's hope so...
It's probably not done for real.. I doubt that you could even print full colour images in that quality on a straw. But the idea is good anyway!
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