XXL Carwash, The Hague: Care Labels

Do not iron, do not bleach, do not tumble dry. Handle with care, wash at xxl carwash.

XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Concept: Arthur ‘T Mannetje, Peter Halma, Sophie Lever.
Art Directors / Copywriters: Arthur ‘T Mannetje, Peter Halma
Released: November 2009

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11 comments

EGGO's picture
EGGO
352 pencils

It's an idea I wish I came up with.

You have to hate advertising in order to truly love it.

J Designer's picture
J Designer
2420 pencils

Me too, That’s the definition of a good design ;)

szkwadrat's picture
szkwadrat
210 pencils

good and funny

silvi's picture
silvi
4172 pencils

Good idea.

Cheeseman's picture
Cheeseman
11 pencils

Go HOUDINI! Nice one.

Jonathan86's picture
Jonathan86
6 pencils

Brilliant idea!! Keep up the excellent work!

The Lion's picture
The Lion
122 pencils

Good work. Hope to see it next June!

Migzter13's picture
Migzter13
973 pencils

Nice and Simple

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

willy wonka's picture
willy wonka
137 pencils

good work!!

catalin1205's picture
catalin1205
18 pencils

I think i'l write the same thing on my cat!

rolling.stone's picture
rolling.stone
2740 pencils

good ambient

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