XXL Carwash, The Hague: Care Labels

Do not iron, do not bleach, do not tumble dry. Handle with care, wash at xxl carwash.

XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Concept: Arthur ‘T Mannetje, Peter Halma, Sophie Lever.
Art Directors / Copywriters: Arthur ‘T Mannetje, Peter Halma
Released: November 2009


EGGO's picture
354 pencils

It's an idea I wish I came up with.

You have to hate advertising in order to truly love it.

J Designer's picture
J Designer
2420 pencils

Me too, That’s the definition of a good design ;)

szkwadrat's picture
210 pencils

good and funny

silvi's picture
4172 pencils

Good idea.

Cheeseman's picture
11 pencils

Go HOUDINI! Nice one.

Jonathan86's picture
6 pencils

Brilliant idea!! Keep up the excellent work!

The Lion's picture
The Lion
122 pencils

Good work. Hope to see it next June!

Migzter13's picture
973 pencils

Nice and Simple

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

willy wonka's picture
willy wonka
137 pencils

good work!!

catalin1205's picture
18 pencils

I think i'l write the same thing on my cat!

rolling.stone's picture
2740 pencils

good ambient


~ Quite obviously, I have gathered no moss ! ~

Log in or register to post comments