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XXL Carwash, The Hague: Care Labels

XXL Carwash, The Hague: Care Labels
Your rating: None Average: 8.2 (79 votes)

Do not iron, do not bleach, do not tumble dry. Handle with care, wash at xxl carwash.

XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Concept: Arthur ‘T Mannetje, Peter Halma, Sophie Lever.
Art Directors / Copywriters: Arthur ‘T Mannetje, Peter Halma
Released: November 2009

11 Comments

EGGO's picture 337 pencils
EGGO | Mon, 2009-12-07 10:02

It's an idea I wish I came up with.

You have to hate advertising in order to truly love it.

J Designer's picture 2420 pencils
J Designer | Mon, 2009-12-07 14:28

Me too, That’s the definition of a good design ;)

szkwadrat's picture 216 pencils
szkwadrat | Mon, 2009-12-07 10:09

good and funny

silvi's picture 4174 pencils
silvi | Mon, 2009-12-07 13:17

Good idea.

Cheeseman's picture 11 pencils
Cheeseman | Mon, 2009-12-07 14:45
10

Go HOUDINI! Nice one.

Jonathan86's picture 6 pencils
Jonathan86 | Mon, 2009-12-07 16:35
10

Brilliant idea!! Keep up the excellent work!

The Lion's picture 124 pencils
The Lion | Mon, 2009-12-07 17:23
7

Good work. Hope to see it next June!

http://twitter.com/Cannes_Lions

Migzter13's picture 985 pencils
Migzter13 | Tue, 2009-12-08 08:52
7

Nice and Simple

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

willy wonka's picture 137 pencils
willy wonka | Tue, 2009-12-08 10:55

good work!!

catalin1205's picture 18 pencils
catalin1205 | Wed, 2009-12-16 02:00
9

I think i'l write the same thing on my cat!

rolling.stone's picture 2750 pencils
rolling.stone | Sat, 2009-12-26 08:09

good ambient

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