Advertisement

Care Labels

Agency: 
Published/Aired: 
November 2009
Description: 

XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.

Concept: Arthur ‘T Mannetje, Peter Halma, Sophie Lever.

Ambient advertisment created by Houdini, Netherlands for XXL Carwash, within the category: Professional Services.

Do not iron, do not bleach, do not tumble dry. Handle with care, wash at xxl carwash.

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Art Directors / Copywriters: Arthur ‘T Mannetje, Peter Halma

Comments (11)

Log in or register to post comments

Highest Rated

rolling.stone's picture
rolling.stone
Activity Score 2741

good ambient

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

EGGO's picture
EGGO
Activity Score 354

It's an idea I wish I came up with.

You have to hate advertising in order to truly love it.

J Designer's picture
J Designer
Activity Score 2420

Me too, That’s the definition of a good design ;)

szkwadrat's picture
szkwadrat
Activity Score 210

good and funny

silvi's picture
silvi
Activity Score 4172

Good idea.

Cheeseman's picture
Cheeseman
Activity Score 11

Go HOUDINI! Nice one.

Jonathan86's picture
Jonathan86
Activity Score 6

Brilliant idea!! Keep up the excellent work!

The Lion's picture
The Lion
Activity Score 122

Good work. Hope to see it next June!

Migzter13's picture
Migzter13
Activity Score 973

Nice and Simple

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

willy wonka's picture
willy wonka
Activity Score 137

good work!!

catalin1205's picture
catalin1205
Activity Score 18

I think i'l write the same thing on my cat!

rolling.stone's picture
rolling.stone
Activity Score 2741

good ambient

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Advertisement