Xò: The snatch
Guerrilla for italian tailoring service.
Advertising Agency: Cayenne, Milan, Italy
Art Director: Livio Gerosa
Copywriter: Caterina Calabrò
Account: Giuseppe Francavilla
Published: September 2010
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18 Comments
I just wondering who will snatch their cloth like that. It will be more sense to me if it is a part of a tie or a jacket.
Dream needs to be big!
I like the idea, but it needs more brainstorming, its funny and cool but you would have to ask people if it is a campaign or what....
Agreed, Mr/Ms Guest.
And it's too subtle.
Certainly doesn't make we want to grab/touch the clothing... hence, see the tag/pay off.
Will Think for Salary
I'd hate it if someone touched my car..
ideas....30 minutes nahi toh free.
thumbs-up
Don't touch my car! Said a dozen time here on AotW! Agencies should visit this site!
http://jackmancer.com/
http://twitter.com/jackmancer/
really bad photoshop
student
i like the idea tho...
Right for the consumer
Guerrilla! For me it works
not so cool ... this would be smarter for landmines.
How did they put the pieces in the Car? No alarm or no locking?
Magnet?
with magnet...
Ideaaaa..... i miss you thereeee...
it's too subtle... boring result.
Simple ideas are the best !
So fake. Go to work!!