Xdress.com: Washroom signage
Client: Xdress.com is an online boutique for male cross dressers.
Problem: Lack of awareness and traffic to their website.
Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
Solution: Create a memorable guerilla piece that can be easily applied
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton