Xdress.com: Washroom signage

Client: Xdress.com is an online boutique for male cross dressers.
Problem: Lack of awareness and traffic to their website.

Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.

Solution: Create a memorable guerilla piece that can be easily applied
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton

January 2009


morse's picture
17183 pencils

This would create confusion for sure, which I guess is a good thing in this case.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
2869 pencils


Georgitte's picture
10 pencils

LOL- will have to use a magnifying glass to see what xdress means!!

bobby666's picture
1460 pencils

x -adresses the message brilliantly. even the point of communication is well thought through. applause.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

Of course, it would only work in certain toilets with these kind of signs of this kind of shape (and these days there are lots of different signs), so the target reach is not that awfully big, and it would be a nice idea nevertheless, but I am sure you made the sign and dress to fit it yourself and the door itself probably doesn't lead to any toilet at all.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

Hm... "www.xdress.com" --> "Safari can’t find the server." One star for the idea, the other -- for your braveness to think no one would check the website.

rolling.stone's picture
2740 pencils

lol, so what u wanna buy there (he he just kidding)

i did open in mozilla and it did work

smart play with shape

but will it be really effective, not sure


~ Quite obviously, I have gathered no moss ! ~

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

It's not that I really need those clothes, but "Firefox can't find the server at www.xdress.com."

CrackerJackWorks's picture
18153 pencils

worked for me on firefox... and I also found out that I can replace my old Mesh & Lace Garter Panty for only US$17.95!!!

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

"www.xdress.com could not be found. Please check the name and try again." on Camino and I'm giving up. Like it says, if it's not for you, it's not for you :)

Stones's picture
138 pencils

Surly this would not be allowed. But a good idea though

silvi's picture
4172 pencils

I don´t know if this is really effective. Message is very subtle.

the_lizard_king's picture
1257 pencils

would surely work for the male cross dressing community if they use women's toilet. But only God knows how many women entered the men's toilet by mistake!

And then GOD said...
Let there be creativity!!!

warreno's picture
222 pencils

Okay, I love the hell out of this idea.

For starters, it might lead to confusion in bathroom usage, which alone is just a great thing. A little quiet social engineering isn't bad.

Also, the message is low key but not likely to be forgotten, which makes it all that much more effective.

Good, really good guerrilla marketing idea.

thedesignaddict's picture
5403 pencils

Advertising for advertising people. Fail.

Guest's picture

Yo le hubiera puesto color o diseño para diferenciar

Guest's picture

Brilliant idea! Who's this gumba that can't find xdress.com I've had no problems finding the site for the last 8 years and ordering from them.

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