Xdress.com: Washroom signage
Client: Xdress.com is an online boutique for male cross dressers.
Problem: Lack of awareness and traffic to their website.
Solution: Create a memorable guerilla piece that can be easily applied
Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
Published: January 2009
17 Comments
This would create confusion for sure, which I guess is a good thing in this case.
What hath God wrought
BEAUTIFUL NAILS !!!!! NICE CASTING EH???
LOL- will have to use a magnifying glass to see what xdress means!!
x -adresses the message brilliantly. even the point of communication is well thought through. applause.
Of course, it would only work in certain toilets with these kind of signs of this kind of shape (and these days there are lots of different signs), so the target reach is not that awfully big, and it would be a nice idea nevertheless, but I am sure you made the sign and dress to fit it yourself and the door itself probably doesn't lead to any toilet at all.
Hm... "www.xdress.com" --> "Safari can’t find the server." One star for the idea, the other -- for your braveness to think no one would check the website.
lol, so what u wanna buy there (he he just kidding)
i did open in mozilla and it did work
smart play with shape
but will it be really effective, not sure
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~ Quite obviously, I have gathered no moss ! ~
It's not that I really need those clothes, but "Firefox can't find the server at www.xdress.com."
worked for me on firefox... and I also found out that I can replace my old Mesh & Lace Garter Panty for only US$17.95!!!
"www.xdress.com could not be found. Please check the name and try again." on Camino and I'm giving up. Like it says, if it's not for you, it's not for you :)
Surly this would not be allowed. But a good idea though
I don´t know if this is really effective. Message is very subtle.
would surely work for the male cross dressing community if they use women's toilet. But only God knows how many women entered the men's toilet by mistake!
And then GOD said...
Let there be creativity!!!
Okay, I love the hell out of this idea.
For starters, it might lead to confusion in bathroom usage, which alone is just a great thing. A little quiet social engineering isn't bad.
Also, the message is low key but not likely to be forgotten, which makes it all that much more effective.
Good, really good guerrilla marketing idea.
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http://indigestible.nightwares.com/
Advertising for advertising people. Fail.
Yo le hubiera puesto color o diseño para diferenciar
Brilliant idea! Who's this gumba that can't find xdress.com I've had no problems finding the site for the last 8 years and ordering from them.