Xdress.com: Washroom signage

Client: Xdress.com is an online boutique for male cross dressers.
Problem: Lack of awareness and traffic to their website.
Solution: Create a memorable guerilla piece that can be easily applied
Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.

Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
Published: January 2009

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17 comments

morse's picture
morse
15590 pencils

This would create confusion for sure, which I guess is a good thing in this case.

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pierrelastname's picture
pierrelastname
2869 pencils

BEAUTIFUL NAILS !!!!! NICE CASTING EH???

Georgitte's picture
Georgitte
10 pencils

LOL- will have to use a magnifying glass to see what xdress means!!

bobby666's picture
bobby666
1460 pencils

x -adresses the message brilliantly. even the point of communication is well thought through. applause.

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

Of course, it would only work in certain toilets with these kind of signs of this kind of shape (and these days there are lots of different signs), so the target reach is not that awfully big, and it would be a nice idea nevertheless, but I am sure you made the sign and dress to fit it yourself and the door itself probably doesn't lead to any toilet at all.

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

Hm... "www.xdress.com" --> "Safari can’t find the server." One star for the idea, the other -- for your braveness to think no one would check the website.

rolling.stone's picture
rolling.stone
2740 pencils

lol, so what u wanna buy there (he he just kidding)

i did open in mozilla and it did work

smart play with shape

but will it be really effective, not sure

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~ Quite obviously, I have gathered no moss ! ~

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

It's not that I really need those clothes, but "Firefox can't find the server at www.xdress.com."

CrackerJackWorks's picture
CrackerJackWorks
10688 pencils

worked for me on firefox... and I also found out that I can replace my old Mesh & Lace Garter Panty for only US$17.95!!!

Audrius Kubrik's picture
Audrius Kubrik
823 pencils

"www.xdress.com could not be found. Please check the name and try again." on Camino and I'm giving up. Like it says, if it's not for you, it's not for you :)

Stones's picture
Stones
138 pencils

Surly this would not be allowed. But a good idea though

silvi's picture
silvi
4172 pencils

I don´t know if this is really effective. Message is very subtle.

the_lizard_king's picture
the_lizard_king
1259 pencils

would surely work for the male cross dressing community if they use women's toilet. But only God knows how many women entered the men's toilet by mistake!

And then GOD said...
Let there be creativity!!!

warreno's picture
warreno
222 pencils

Okay, I love the hell out of this idea.

For starters, it might lead to confusion in bathroom usage, which alone is just a great thing. A little quiet social engineering isn't bad.

Also, the message is low key but not likely to be forgotten, which makes it all that much more effective.

Good, really good guerrilla marketing idea.

thedesignaddict's picture
thedesignaddict
5364 pencils

Advertising for advertising people. Fail.

Guest's picture
Guest

Yo le hubiera puesto color o diseño para diferenciar

Guest's picture
Guest

Brilliant idea! Who's this gumba that can't find xdress.com I've had no problems finding the site for the last 8 years and ordering from them.

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