www.stopaids.de: Virus alert USB stick

Female teams handed out USB sticks as part of guerilla promotions at erotica trade fairs. With the racy pictures and the text "CUM ON!", the sticks and the packaging got people's hopes up as to what was inside. But instead of porn, the USB sticks were loaded with an autostart file which automatically opened a virus alarm when the stick was plugged in. This virus alarm was a drastic way to demonstrating how quickly people can be infected by HIV. When users clicked on "help" or "close", the stick's submenu opened including a link to the official website of Regenboegen e.V: www.stopaids.de.

Advertising Agency: Jung von Matt/Fleet, Hamburg, Germany
Executive Creative Directors: Arno Lindemann, Bernhard Lukas
Art Directors: Ole Kleinhans, Markus Kremer