WWF: The Plantmen

Natures need our help.

As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.

Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois
Published: February 2012

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16 comments

Leo Rulimg's picture
Leo Rulimg
49 pencils

La idea es sencilla, me gusta el detalle que han puesto en la presentación del caso. Están haciendo muy bien las cosas los Peruanos. Felicidades.

salil.sharma's picture
salil.sharma
2278 pencils

awesome
excellent art direction & execution also.

logic's picture
logic
43 pencils

nice, but a bit too inspired by this picture that has been all around the web in the last few months. I've seen it on thousands of websites... http://wildrumpus.net/storage/post-images/oro-verde-rainforest.jpg?__S...

kylevuong's picture
kylevuong
31 pencils
sacrilegend's picture
sacrilegend
1734 pencils

Thanks for sharing the link... Obviously inspired by, but at least it's not a direct rip-off.

I still really like this execution. I can imagine it garnering a lot of attention.

Javgra's picture
Javgra
2 pencils

We did this action more than a year ago. Sometimes more than one agency is thinking around the same idea. Good vibes from Lima.

tavo's picture
tavo
117 pencils

great!

kleenex's picture
kleenex
25612 pencils

I love the grass guy.

abake's picture
abake
1239 pencils

Very nice stunt!
And I love the presentation, but I'm missing the action, or call to action. What am I supposed to do? The pics show people giving money to the plantmen, was there some other action I could take to help out nature? Any literature, some educational stuff... Don't know, just seems like a bit of an empty stunt.

chrisryan360's picture
chrisryan360
5 pencils

I'm not sure if it's irony or metaphor but it works for me

Lisssss's picture
Lisssss
26 pencils

like

Knella's picture
Knella
147 pencils

very nice

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

i really like it

rintintintin's picture
rintintintin
39 pencils

nice

rintintintin's picture
rintintintin
39 pencils

nice

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