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The Plantmen

Agency: 
Published/Aired: 
February 2012
Description: 

As part of their social responsibility program, the peruvian electric company ENERSUR decided to teach little kids about the importance of saving energy starting in Pasco, a peruvian province where ENERSUR has its principal plant.

Natures need our help.

Advertising Agency: JWT, Lima, Peru
Creative Directors: Fernando Iyo, Javier Graña
Art Director: Renzo Sanguinetti
Copywriters: Juan Pablo Peschiera, Luis Vega
Illustrator: Pedro Molina
Photographer: Yoshiro Zurita
Additional credits: Pollo Arce, Lorena Garcia, Sugey Rojas, Elena Monteverde, Pool Guillen, Jean Paul Dubois

Comments (16)

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Highest Rated

rintintintin's picture
rintintintin
Activity Score 39

nice

Leo Rulimg's picture
Leo Rulimg
Activity Score 49

La idea es sencilla, me gusta el detalle que han puesto en la presentación del caso. Están haciendo muy bien las cosas los Peruanos. Felicidades.

salil.sharma's picture
salil.sharma
Activity Score 2428

awesome
excellent art direction & execution also.

Designer Don't Do Different Things
They Do Things Differently

logic's picture
logic
Activity Score 43

nice, but a bit too inspired by this picture that has been all around the web in the last few months. I've seen it on thousands of websites... http://wildrumpus.net/storage/post-images/oro-verde-rainforest.jpg?__S...

kylevuong's picture
kylevuong
Activity Score 31
sacrilegend's picture
sacrilegend
Activity Score 3392

Thanks for sharing the link... Obviously inspired by, but at least it's not a direct rip-off.

I still really like this execution. I can imagine it garnering a lot of attention.

Javgra's picture
Javgra
Activity Score 2

We did this action more than a year ago. Sometimes more than one agency is thinking around the same idea. Good vibes from Lima.

tavo's picture
tavo
Activity Score 117

great!

kleenex's picture
kleenex
Activity Score 43473

I love the grass guy.

abake's picture
abake
Activity Score 1264

Very nice stunt!
And I love the presentation, but I'm missing the action, or call to action. What am I supposed to do? The pics show people giving money to the plantmen, was there some other action I could take to help out nature? Any literature, some educational stuff... Don't know, just seems like a bit of an empty stunt.

chrisryan360's picture
chrisryan360
Activity Score 5

I'm not sure if it's irony or metaphor but it works for me

Lisssss's picture
Lisssss
Activity Score 26

like

Knella's picture
Knella
Activity Score 150

very nice

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i really like it

joelapompe's picture
joelapompe
Activity Score 3830
rintintintin's picture
rintintintin
Activity Score 39

nice

rintintintin's picture
rintintintin
Activity Score 39

nice

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