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The Big Melt

Agency: 
Published/Aired: 
February 2012
Description: 

In early 2012, ice on the Amsterdam canals began breaking up and melting. This presented us with a unique opportunity to raise awareness on the issue of climate change in a way that hadn’t been done before. In prime spots around the city, QR codes were transferred onto the ice which had a link to the WWF Netherlands site (http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/) and instantly put the issue of climate change in people’s hands. And once the ice started to melt, it was a natural ‘demonstration’ of this problem. There was no media spend, and there are no laws against printing on ice.

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Tom Ormes
Additional credits: GreenGraffiti, Tessa Sosnowy, Mark Brounen, Saskia Baaij, Guillaume Koenig

Comments (4)

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Highest Rated

Daland's picture
Daland
Activity Score 140

Nice thought, probably an experimental try.

Wouldn't people passing by be more incline to scan the code if WWF was "printed" near the QR code.

kalpesh78's picture
kalpesh78
Activity Score 2578

boring

ideas....30 minutes nahi toh free.

YoGiIDr's picture
YoGiIDr
Activity Score 30

Nice thought! But how do you scan it?

Daland's picture
Daland
Activity Score 140

Nice thought, probably an experimental try.

Wouldn't people passing by be more incline to scan the code if WWF was "printed" near the QR code.

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