WWF: Target practice
Have we hit a nerve?
Advertising Agency: Ogilvy Beijing, China
Executive Creative Directors: Nils Andersson, Kweichee Lam
Creative Director: Jacky Lung
Art Directors: Jacky Lung
Copywriters: Paul Bo, Matthew Curry
Photographer: Huimin Li
Published: December 2007
30 Comments
fresh
diegosotoc ¿pocho?, ya habian hecho una idea muy parecida, en un lado eran los cazadores apuntando con un arma y paralelo a ellos estaban los animales.
They don't know much about guns... That's not where the laser is positioned- unless they are gonna kill you with a laser?
www.creativeduck.blogspot.com
haha.....true
the laser beam symbolises the bullet. that's why they placed it there.
The lizard with the gun is hilarious.
HAHAHA this is hilarious! Animal photographs terrorizing pedestrians with laser guns! Crack is a helluva drug.
this is something FRESH !
ORIGinal and interessting !
excellent. Nice, simple, memorable. Good stuff.
wow you guys are serious? let me repeat... there's a RACCOON shooting LASERS at YOU.
Typical client feedback... pointing out the obvious and picking at details that don't make sense... so, other than crack-heads like me and few others who has ACTUAL shooting experience...how many ppl will say "Ooo... the laser is mounted at the wrong place"...FRILL, it's the IDEA of reverse role they're trying to put across damnit!
Criticisms are like A$$hole, everyone have one.
what details am I picking at? it's photos of ANIMALS with LASER GUNS. that's all there is!
It'll take a wrecking ball to get through to you... yeah, you're right, it's just bunch of animal pictures with laser sights....Shheeesshhh....
Criticisms are like A$$hole, everyone have one.
Good ad!
WWF again? where is the location? i wonder no more than 500 ppl will pass this tunnel per day.
from guangzhou/canton china
good nice!!
The scene feeling can be more profound
:::J:::
cute.
ithink
the headline is not realli that tho
its more like "has it hit your heart" (have they "touched" you)
good job
:::J:::
Ha, ha thats funny :-)
Over 9000 people walked through the tunnel in one day, but only 57 of them signed up. And after one day, they were forced to move out because of all the noise. Isn't that actually pretty bad? Maybe they would have had the same result just using the promoboys...
www.buzzingbees.be - Daily Dose of Creative Communication
This will win the New York Festivals Grand Prix again!!!
www.michaelwongcc.com
very good
Thumbs up! Good work.
it convulse me
I think that it was a great idea. As for some ppl that perfer the predictable.. lol It's too bad that it's exposure was so short.
Fresh idea
good combination of the environment and creative
Another concept I wish I had come up with, would love to have seen this in Toronto in the Spadina Subway Hall. Anyways after reading this message board I got to say I am pretty disgusted by some peoples comments, and if you must swear or pretend you are, please take the time to make sure you are writing something clever. I mean come on...
its nice.........
Vijay Reddy
Nice, very nice. Although i prefer the animal is really hiding in some real object, maybe behind a trash can. I also prefer the animal cut with dye cut. But, once again, very nice, great job!.
Getum, Lizard!
Like the dye-cut suggestion.