WWF: Recycle
Reusing this paper is a gift to the environment, and our gift to you this festive season.
Advertising Agency: Fortune Promoseven Dubai, UAE
Creative Director: Marc Lineveldt
Art Directors: Shaun Lundqvist, Shaun Dean Thomas
Copywriter: Neil Walker-Wells
Released: December 2007
10 Comments
there should be 2 symbols, each one for different holiday. or i dunno.
Interesting idea, boring copy.
I think copy is OK - since supposedly the visual is doing the headline already.
even the idea is recycled!
Need some explanation here!
www.wordsofbabel.blogspot.com
This is a great tactical concept. And I don't say that because I work with these guys. This ad was printed a week before xmas in the most read newspapers of the region and had a terrific impact. Maybe reading it on the net, two months later, doesn't pay it justice.
Way to go Vinnie, your comment is true. When placed in newspapers a week before Xmas this would have tremendous impact, Well done to Marc and the boys there, and good luck at LYNX.
Hypocritical may be too strong a word...
But...
...if you really want to "Save the trees/wildlife/environment etc - DON'T DO ANY PRINT ADS OR POSTER!
Ummm...like that's gonna happen. Next.
chino65... Not the brightest crayon in the box are you?