WWF: Paper Dispenser
To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Release: April 2007
27 comments
Pretty cool. Too bad paper towels aren't green. Which means that would have to make special paper towels to put in that dispenser. which cuts down more trees. oops.
I've seen green paper towels in many places. It's pretty standard.
Ivan Raszl, admin of AotW
howeveeeer, it doesn't take more trees to make special green paper than regular white paper.
...
we use green paper all over Europe. i dunno how it is in the States, but on the old continent green tissue paper is standard.
come on, green glass also works.
hm.. i'm sorry to hear that for you.. but you didn't know? that paper now are made from sugar cane? so they don't need to cut down trees anymore just to made a special paper for that
oh, we're such a solution oriented crowd! yeah! :D *clapclap*
i'm moving to tierra del fuego. they'll enjoy the paper towels on earth.
nice one
friends i think your description needs a lil correction, u meant green tissue paper not 'foil'paper
not happening
If I see one of theese I would grab two pieces instead of four like I usually do. It works! :D
this is a 're-cycled' idea, n maybe thats th reason why its not having th same effect. bt otherwide...in 'non-advertising' terms, if i wud see it personally, m sure i'd love it. hence, somehow it still works!
funny how advertising sometimes leaves u with two opinions about stuff u see :)
~ old habits die hard, older ones never do ~
so means we shouldnt use tissue papers?.... just kidding... i like the concept but may be the art direction could be better....
Great idea! It causes people to think about conservation. Kudos to creatives.
pjn
it works and doesn't work at the same time. the concept makes sense. it just doesn't make sense for the wwf to install paper towel dispensers. you'd think they'd go with blow dryers if they wanted to save trees.
It's been done several times.
please guys, as I remember, it's been done for 4 times at least.
and still a good idea:D
I don't understand this... to get the GREEN message across, you're actually using more paper than neccessary!!!???!!! And btw, most paper napkins and tissue are made from recycled paper nowadays.
still a great idea none the less. we have boring brown paper towels here in the states. adding a colored plastic filter over the hole world work too.
i think the overall tag works well. the idea is to 'save paper.' its a great ad to attack the problem at the source. come on, how many times have we or have seen someone else waste paper towels.?
why papers?how about illegal trash burning?inappropriate plastic littering? boring...
coloured tissue papers?
Again, overdose of chemical usage issues involved.
you people are truly thick, the idea has nothing to do with the colour of the paper it's the meaning behind it, it only stands to show how we're ruining our planet by taking away the green(see progress of picture) you must be americans
agree with brenni bear, the point is that the planet is ruined not the color of the paper...
"we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America." <- this is not just a howto, it's also logical proof that we are messing up the planet. see the "proved" it by doing this.
"This allowed us to prove that the survival of the forest is directly connected to what people consume."
wtf
But it only works with the last sheet of paper, previous sheets would leav another green sheet behind