WWF: Paper Dispenser

To make people realize that saving the planet starts with them saving paper, we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America. This allowed us to prove that the survival of the forest is directly connected to what people consume.

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative Director: Simon Wooller
Art Directors / Copywriters: Cliff Kagawa Holm, Silas Jansson
Release: April 2007


Mecajet's picture
116 pencils

Pretty cool. Too bad paper towels aren't green. Which means that would have to make special paper towels to put in that dispenser. which cuts down more trees. oops.

ivan's picture

I've seen green paper towels in many places. It's pretty standard.

LisAD's picture
446 pencils

howeveeeer, it doesn't take more trees to make special green paper than regular white paper.

LisAD's picture
446 pencils


p.syche's picture
267 pencils

we use green paper all over Europe. i dunno how it is in the States, but on the old continent green tissue paper is standard.

dynatop's picture
212 pencils

come on, green glass also works.

nothing1227's picture
10 pencils

hm.. i'm sorry to hear that for you.. but you didn't know? that paper now are made from sugar cane? so they don't need to cut down trees anymore just to made a special paper for that

LisAD's picture
446 pencils

oh, we're such a solution oriented crowd! yeah! :D *clapclap*

sloppy4's picture
1494 pencils

i'm moving to tierra del fuego. they'll enjoy the paper towels on earth.

natts's picture
112 pencils

nice one

ManchuChanchu's picture
701 pencils

friends i think your description needs a lil correction, u meant green tissue paper not 'foil'paper

Think's picture
6 pencils

not happening

ivancapo's picture
88 pencils

If I see one of theese I would grab two pieces instead of four like I usually do. It works! :D

chintan ruparel's picture
chintan ruparel
1516 pencils

this is a 're-cycled' idea, n maybe thats th reason why its not having th same effect. bt otherwide...in 'non-advertising' terms, if i wud see it personally, m sure i'd love it. hence, somehow it still works!

funny how advertising sometimes leaves u with two opinions about stuff u see :)

~ old habits die hard, older ones never do ~

habeel2004's picture
99 pencils

so means we shouldnt use tissue papers?.... just kidding... i like the concept but may be the art direction could be better....

pneuburg's picture
251 pencils

Great idea! It causes people to think about conservation. Kudos to creatives.


Spanky's picture
4899 pencils

it works and doesn't work at the same time. the concept makes sense. it just doesn't make sense for the wwf to install paper towel dispensers. you'd think they'd go with blow dryers if they wanted to save trees.

Adcritic10-10's picture
124 pencils

It's been done several times.

simone's picture
187 pencils

please guys, as I remember, it's been done for 4 times at least.

followthebullet's picture
132 pencils

and still a good idea:D

BurnX's picture
15 pencils

I don't understand this... to get the GREEN message across, you're actually using more paper than neccessary!!!???!!! And btw, most paper napkins and tissue are made from recycled paper nowadays.

jian's picture
45 pencils

still a great idea none the less. we have boring brown paper towels here in the states. adding a colored plastic filter over the hole world work too.

i think the overall tag works well. the idea is to 'save paper.' its a great ad to attack the problem at the source. come on, how many times have we or have seen someone else waste paper towels.?

ooops's picture
448 pencils

why papers?how about illegal trash burning?inappropriate plastic littering? boring...
coloured tissue papers?
Again, overdose of chemical usage issues involved.

Brenni-bear's picture
2 pencils

you people are truly thick, the idea has nothing to do with the colour of the paper it's the meaning behind it, it only stands to show how we're ruining our planet by taking away the green(see progress of picture) you must be americans

stainfed's picture
9 pencils

agree with brenni bear, the point is that the planet is ruined not the color of the paper...

Guest's picture

"we took a standard paper dispenser and made a simple modification with green foil and the silhouette of South America." <- this is not just a howto, it's also logical proof that we are messing up the planet. see the "proved" it by doing this.
"This allowed us to prove that the survival of the forest is directly connected to what people consume."


Guest's picture

But it only works with the last sheet of paper, previous sheets would leav another green sheet behind

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