WWF global warming: Petition

Sign here to reduce global warming.

Thermo petition.
Blank petitions in support of the Renewable Energy Bill were inserted into plastic wrapped magazines, complete with a red pen that served as a thermometer. The public was urged to gather more signatures, send them back to WWF and help reduce global warming.

Advertising Agency: BBDO Guerrero Ortega, Makati City, The Philippines
Creative Director: David Guerrero
Art Directors: Joel Limchoc, Joni Caparas
Copywriters: David Guerrero
Photographer: Dindo Villaester
Via: adgoodness

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16 comments

Enas's picture
Enas
741 pencils

i cant feel it even after all this heat

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

yudi's picture
yudi
255 pencils

The idea is nice, but how will this help? It won't make any difference.

dadada's picture
dadada
1715 pencils

clever! awesome!

Everybody is creative, be yourself.

Minimum's picture
Minimum
1496 pencils

As a matter of fact it works opposite.
The more autographs you collect, the more ink you will use from the pen, the lower the temperature gets. So it gives the wrong signal.

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Beatboxer's picture
Beatboxer
1519 pencils

Yeees... Clever and simple idea!

mwikali's picture
mwikali
18 pencils

actually minimum, thats the right point...the more you sign, the better the chances of global warming going down...the reduced ink (in the pen) caused by all that signing up reflects temps going down because the more the the signatures the better the chances of the bill being adopted (in an ideal world that is...) or thats how i figure it anyway...:-)

Minimum's picture
Minimum
1496 pencils

Yeah youre right, I guess I was thinking in the wrong direction. Sorry my apolagies. In that case this is spot on
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I agree with yudi, its a clever idea, and would make you want to have a go at it, but what happens then? What would the petition do?

However as an awareness ad for the WWF and there cause, it works well at least on that level.

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It's only an ad.

ssguixi's picture
ssguixi
215 pencils

exactlly

ssguixi's picture
ssguixi
215 pencils

exactlly

MarceloG's picture
MarceloG
822 pencils

Nice. But if too many people sign we will have global freezing!
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In God I trust

theredm's picture
theredm
252 pencils

Beautiful concept! I love it! Hopefully, sending the petition in will actually accomplish something.

Rog's picture
Rog
6094 pencils

Love this idea.
The ol' "power of one" thing.
Great stuff.

>>>> That's not an ad. THIS is an ad.

RAZ21's picture
RAZ21
257 pencils

I'm with you Rog.
Great great stuff!

capton john's picture
capton john
642 pencils

brilliant!

Think, Act, Invent.
www.narendrakeshkar.com

yojimbo's picture
yojimbo
58 pencils

perfect idea.

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