WWF Earth Hour: Monuments

Description of Ambient execution:
In the third year of Earth Hour, it was time to turn the symbol of switching off the lights into real action against global warming. In December 2009, world leaders will meet in Copenhagen to determine if policies are made to take action against global warming. We targeted this meeting as a critical opportunity for people of the world to make their voice heard. To unite the world to take action, we transformed the light switch into a vote, and held an election between Earth and Global Warming. We asked the world to VOTE EARTH by switching off their lights for Earth Hour, with the goal of presenting the votes to world leaders in Copenhagen. Over 4000 cities in 88 countries voted by switching off their lights. This transformed the world’s lights into a medium, to create a global mandate for change.

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Directors: Andy Dilallo, Jay Benjamin
Copywriter: Michael Canning
Advertiser's Supervisor: Liz Potter
Planner: Katrina Wong
Account Manager: Sam Mcgown
Account Supervisor: Amanda Quested
Art Director: Kieran Antill
Illustrator: Shepard Fairey, Studio Number One
Designer: Masataka Kawano
Editor: Patrick Fileti

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3 comments

NatalieM's picture
NatalieM
1687 pencils

Now, that's global action!

-Natalie
http://www.nataliemarion.com

Pccs's picture
Pccs
211 pencils

I didnt know that that campaign was originated in an advertising agency, great work

Guest's picture
Guest

awesome campaign! really gets the point across. after all, big buildings like these use a LOT of electricity, much more than houses. Cool.

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