WWF: Destruction cycle, Cup
Many gunshots, many canons, and more noises of sawing machine. Houses torn down, animals in danger of extinction, forests disappearing EL Nino getting serious. All those things done will eventually harm man himself.
This creative is based on cycle. Paper cup as a special medium is conveying a strong message, that damaging others will be a big damage to human being himself, while the round cup is also a cycled shape.