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WWF: Destruction cycle, Cup

WWF: Destruction cycle, Cup
Your rating: None Average: 6.9 (23 votes)

Problem:
Many gunshots, many canons, and more noises of sawing machine. Houses torn down, animals in danger of extinction, forests disappearing EL Nino getting serious. All those things done will eventually harm man himself.

Solution:
This creative is based on cycle. Paper cup as a special medium is conveying a strong message, that damaging others will be a big damage to human being himself, while the round cup is also a cycled shape.

Advertising Agency: Shunya, Beijing, China
Creative Director: Doze Tou, Joy Liu
Art Director: Guan Zi, Bai Qing
Copywriter: Bai Ping
Released: May 2007

Comments

linhua96's picture 20 pencils
linhua96 | Sat, 2007-09-01 11:28

very good,i like it!

puppiepoppy's picture 1582 pencils
puppiepoppy | Sat, 2007-09-01 13:20

Please explain what has 'gun shooting' or 'tank' has to do with WWF? And the lumberjack looks like he's fcuking the chain saw as well.

"Bowww Wowww"

Fk Mikenj's picture 197 pencils
Fk Mikenj | Sat, 2007-09-01 17:28

nice idea, nice media. I think execution/art direction could be impoved

andrej dwin's picture 963 pencils
andrej dwin | Sat, 2007-09-01 17:50

makes me think of an old old, very old short by MTV where an animated tank standing on a small Earth shoots and get's destroyed by his own bullet.
I enjoy the simplicity of these, though.

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mellowmarketer's picture 156 pencils
mellowmarketer | Sat, 2007-09-01 17:57

well 'Poppy' the guy shooting a gun is a hunter. So he's shooting animals. Got everything to do with WWF. While the tank..have you ever seen picture of battle fields after a fight from world war 2? Well the land scape gets completely flattened nature or city..so yeah hope this explains it for you.

As for the chainsaw molestation. your absolutely right.

laylowmoe's picture 330 pencils
laylowmoe | Tue, 2007-09-04 04:43

You're right on the hunter, but I don't think the tank works. It's more a "peace" message than a "save the environment" one.

raverus's picture 1458 pencils
raverus | Sun, 2007-09-02 22:42

Great+Nice: what goes around, comes around.

j2mango's picture 497 pencils
j2mango | Mon, 2007-09-03 04:06

cup is not the right medium

puppiepoppy's picture 1582 pencils
puppiepoppy | Mon, 2007-09-03 12:44

Exactly! Imagine how many cups they've got to waste to bring forward the message. Not to mentioned the wastage of ink and brain cells. I'm sure WWF China would not endorse such ideas (if this is an idea).

"Bowww Wowww"

teenie's picture 1910 pencils
teenie | Tue, 2007-09-04 13:02

I hope those cups are made from recycled paper.

yangm2000's picture 14 pencils
yangm2000 | Wed, 2007-09-12 07:32

such an old idea!
hey!the idea is from a bottle of Mr.P

:)

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