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Deforested Field

Agency: 
Published/Aired: 
May 2013
6265

DEFORESTED FIELD WWF

Description: 

Ambient advertisment created by Grey, Brazil for WWF, within the category: Public Interest, NGO.

Advertising Agency: Grey 141, Brazil
Chief Creative Officer: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Daniel Perez Pallares
Art Directors: Lucas Heck, Eduardo Nose
Copywriters: Marcos Piccinini, Gui Camargos, Paulo Amaral

Comments (8)

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Vladislav's picture
Vladislav
Activity Score 2407

Great idea. SImple way to deliver a very strong message.

talkingisfree's picture
talkingisfree
Activity Score 2712

This is a great idea.

sonufrommars's picture
sonufrommars
Activity Score 61

Great awesome

Meredith Singh's picture
Meredith Singh
Activity Score 407

Brilliant. Deserves Cannes Gold. So simple. So impactful. And it couldn't have been done in a better country to deliver the message.

Meredith Singh's picture
Meredith Singh
Activity Score 407

So... it actually won a gold. and a silver. Well deserved!

kleenex's picture
kleenex
Activity Score 48522

Brilliant Idea.

certaintly's picture
certaintly
Activity Score 3994

in argentina they did a similar idea in which they filled the soccer field with tree trunks at half time with the same message.

i quite like this better, though

new is better's picture
new is better
Activity Score 125

de acuerdo había una en Argentina que ganó Ojo de iberoamerica con el mismo mensaje hecho en un entretiempo de un partido...

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