WWF: Deforested Field

Advertising Agency: Grey 141, Brazil
Chief Creative Officer: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Daniel Perez Pallares
Art Directors: Lucas Heck, Eduardo Nose
Copywriters: Marcos Piccinini, Gui Camargos, Paulo Amaral


Vladislav's picture
2409 pencils

Great idea. SImple way to deliver a very strong message.

talkingisfree's picture
2614 pencils

This is a great idea.

sonufrommars's picture
61 pencils

Great awesome

Meredith Singh's picture
Meredith Singh
409 pencils

Brilliant. Deserves Cannes Gold. So simple. So impactful. And it couldn't have been done in a better country to deliver the message.

Meredith Singh's picture
Meredith Singh
409 pencils

So... it actually won a gold. and a silver. Well deserved!

kleenex's picture
31539 pencils

Brilliant Idea.

certaintly's picture
4056 pencils

in argentina they did a similar idea in which they filled the soccer field with tree trunks at half time with the same message.

i quite like this better, though

new is better's picture
new is better
125 pencils

de acuerdo había una en Argentina que ganó Ojo de iberoamerica con el mismo mensaje hecho en un entretiempo de un partido...

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