WWF Colombia: Forest Fire

Due to El Niño Southern Oscillation and global warming, Colombia has endured long-lasting droughts and one of the worst summers in its history. 69.279 hectares of native forests have burned down. According to the Ministry of Environment, 95% of forest fires are human-caused, 5% due to natural causes. Our target audience: people who, by oversight or neglect, caused fires. We took action in natural parks and large forest zones by creating activities that would raise awareness about the serious effects of oversights that cause fires.

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Creative Directors: John Raul Forero, Juan José Posada, Juan Carlos González, Margarita Olivar, Diego Ortiz
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Additional credits: Fabio Quiroga
Published: February 2010

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dsklan's picture
1927 pencils

wow, theres always something new!

bad astronaut's picture
bad astronaut
544 pencils

I know it's wrong...but I would laugh if that thing actually caused a forest fire.

Galo's picture
441 pencils

Just perfect, both in creativity and results! Congrats!

Guest's picture

Video of it in action please!

mauroxxx's picture
539 pencils

haha yeah +1

Guest's picture

What is the technology behind this? I'd like to apply it to some of my assignments.

Guest's picture

my basic assumption would be something similar to a christmas cracker; albeit powerful and different results.

Guest's picture

Bronze Cannes winnes, congrats Ogilvy Colombia

velle's picture
1550 pencils

id like to know how!?!?
this would be quite unforgettable!

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