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WWF Colombia: Forest Fire

WWF Colombia: Forest Fire
Your rating: None Average: 7.3 (21 votes)

Due to El Niño Southern Oscillation and global warming, Colombia has endured long-lasting droughts and one of the worst summers in its history. 69.279 hectares of native forests have burned down. According to the Ministry of Environment, 95% of forest fires are human-caused, 5% due to natural causes. Our target audience: people who, by oversight or neglect, caused fires. We took action in natural parks and large forest zones by creating activities that would raise awareness about the serious effects of oversights that cause fires.

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Creative Directors: John Raul Forero, Juan José Posada, Juan Carlos González, Margarita Olivar, Diego Ortiz
Art Director: Margarita Olivar
Copywriter: Juan Carlos González
Additional credits: Fabio Quiroga
Published: February 2010

9 Comments

dsklan's picture 1789 pencils
dsklan | Tue, 2010-06-22 03:54

wow, theres always something new!

bad astronaut's picture 550 pencils
bad astronaut | Tue, 2010-06-22 14:02

I know it's wrong...but I would laugh if that thing actually caused a forest fire.

Galo's picture 445 pencils
Galo | Tue, 2010-06-22 14:40

Just perfect, both in creativity and results! Congrats!

Guest's picture
Guest | Tue, 2010-06-29 02:45

Video of it in action please!

mauroxxx's picture 477 pencils
mauroxxx | Wed, 2010-07-07 01:38

haha yeah +1

Guest's picture
Guest | Sat, 2010-07-24 11:19
7

What is the technology behind this? I'd like to apply it to some of my assignments.

Guest's picture
Guest | Fri, 2010-08-06 20:34

my basic assumption would be something similar to a christmas cracker; albeit powerful and different results.

Guest's picture
Guest | Sun, 2010-08-15 00:25
10

Bronze Cannes winnes, congrats Ogilvy Colombia

velle's picture 1560 pencils
velle | Thu, 2010-11-04 19:25

id like to know how!?!?
this would be quite unforgettable!

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