WWF China: Hot water

Advertising Agency: Ogilvy & Mather, Beijing, China
Group Executive Creative Director: Nils Andersson
Creative Directors: Michael Wong
Art Directors: Michael Wong, XiaoChen Li, Ahi Huang
Copywriters: Doug Schiff, Yue Song, Ashley Yang
Production Manager: Tracy Wu
Photographer: Kenny Chai
Account Service: Julia Zhang, Brian Li
Released: December 2007


Gunner's picture
24 pencils

I didn't know this type of technology existed! Nice use of media.

ivan's picture

Ivan Raszl, admin of AotW

jobo's picture
99 pencils

I've seen this idea before, but that doesn't mean I don't like it.

chintan ruparel's picture
chintan ruparel
1516 pencils

okay, nice use of media. Agreed.

but I'll tell you where this is heading...it's gonna put smiles on people's faces, make them raise their eyebrows in wonderment, flatter almost all award juries and pick up golds and silvers.

No one is going to sit back and think, nor step up and do something about it, and that's the worst part. I hate this the most about advertising folk around the world. smokers themselves to anti-smoking ads and public service ads when they themselves don't practice or believe in it. thats the only remorse.

If you're aiming at Cannes and the likes, either 'showcase your creativity' in other product categories, or do something as effective as the earth hour or the tap water project. because hey, its 'public service' at the end of the day. this way you only end up doing your agency a favour and massage your own ego.

this is just an opinion and a perspective.

~ old habits die hard, older ones never do ~

puppiepoppy's picture
1636 pencils

Hey Chintan,

I don't know if you're having a bad hair day or whot but why are you so agitated? Well, this is by no way close to Tap Project or Earth Hour in the scale of it...but it does deserve some appreciation for being a good talk-about work and appeared at the UN Climate Change Conference.

Were you there at the Bali conference, Chintan??? If you really believe in practicing what you preach. Well, maybe it's time for you to climb into a dingy boat and set sail for Japan and stop the damn whaling!

ooops's picture
448 pencils

losing pieces here and there
hot water = heat of temperature?

nice gaijin's picture
nice gaijin
815 pencils

I think the NRDC cup is much more effective communication, but neither is a very effective call to action.

chintan ruparel's picture
chintan ruparel
1516 pencils

exactly my point.

~ old habits die hard, older ones never do ~

puppiepoppy's picture
1636 pencils

It seems NRDC idea is a visual, instead of a real piece, for a real client, at a real event. I was trying to use similar tech for an idea of mine but there's alot of limitation; such as you're not able to print photograph-like imagery...just like this NRDC. Therefore, this NRDC smells fake to me.

YoGiIDr's picture
30 pencils

Can anybody tell me which company makes these cups?

puppiepoppy's picture
1636 pencils

I need to know as well.

devkarthik's picture
409 pencils

bored of the same media.

- kk

ecflagcorp's picture
108 pencils

I have a cup that does a similar thing, but its not this particular cup. Its pretty cool too. I think the message on this cup and the meaning is effective. I want one for my desk! :)

Zeus's picture
912 pencils

i want one of those cups!!!!!, this is so cool

rocketman's picture
387 pencils

my only comment is the mechanism should operate the other way around:
add heat and the land will disappear, not come to the surface.
these mugs have been around for ages, but it's an interesting use they've been given in this particular case.

michelangelo_of_ad's picture
408 pencils

does anyone know what is the chemical process of the 'special ceramic coating'?

"I have no friends, and don't want any." - Michelangelo

Chris's picture
1987 pencils

ive got one of those temperature changing cups on my desk but it was for an outdoor company that was advertising.
this is clever, great job.

B128's picture
392 pencils

Really cool. I hope they used these in one of those global warming seminars/ Davos or G8...

capywriter's picture
5511 pencils

Funny how many of you see this technic as super new and amazing. It exists so long already. Never had matchbox cars that changed coulours when you put hot or cold water on them? (That was 15 years ago) :)
You'll find all sort of objects with that feature in almost every gift or gadget shop. Many of them are actually cups (cliché ones with women getting naked when you put hot water in the cup...). Not surprised that it would be used for advertising, and especially not for something that has to do with water... let's say... global warming...

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