WWF Brazil: Turtle
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Advertising Agency: DDB Brazil
Creative Directors: Rodolfo Sampaio, Julio Andery, Marcelo Reis, Guilherme Jahara, Sérgio Valente
Art Director: Daniel Chagas Martins
Copywriter: Rodrigo Mendonça
Illustration: Samyr Souen
Art-buyer: Clariana Regiani da Costa
Account Services: Ana Paula Grassmann, Daniel Mariotto, Tania Maria Goes Pena, Ana Carla Maciel
Planning: Phillippe Bertrand
Media: Fabricio Andrade, Fabiana Manfredi, Flavia Jacobasso
43 comments
fuckin good! great!
This is the second DM9 work that looks exactly the same as another campaign. First, FEDEX copying ARAMEX, now WWF copying other brazilian agency (magnetic outdoor).
It's a pitty.
SHAME ON YOU DM9 GUYS!
Actually the third. Is worthy remembering last year's WWF Money (http://adsoftheworld.com/media/tv/wwf_money) that was a copy of a cannes shortlist print in 2007 for Surfrider Foundation (http://adsoftheworld.com/media/print/surfrider_foundation_brazil_green...).
Congratulations DM9. 3 scams in less than an year period.
holy sh..... shame on DM9
Esse é o famoso gozar com o pau do outro ou, mais educadamente, cumprimentar com o chapéu do outro.
fucking awesome!!!!!
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Everartz
| Everartz |
too simple stealing coins, but nice concept
http://www.metacafe.com/watch/243399/coinstar/
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
Goes without saying that this is a nice idea but I don't think it went beyond the lift of the agency's office.
This is not very new...but clever used. Do you know that i know some great international creative directors that comment sometimes on this site as guest's? You can feel sometimes the "honnest comments" from them and they never say "this is Cannes",or this is "fucking good", etc (if so we can all feel the great work in 3") ....people here are not blind.
This idea is very good ...but not "fucking good" :-)
deja vu:
http://adsoftheworld.com/node/32768
I won't make a donation unless I know who I'm helping (WWF is doing the other way, hopefully it's a well-known NGO)
Brasileiro chupando brasileiro. Que vergonha.
Nota zero.
é mesmo cara, mas tambem agencia de Brasileiro que copia Brasileiro é mesma uma vergonha!
é melhor copiar estrangeiro :-)...ninguem vai ver no Brazil e vamos assim chupando mais trabalho.
Vocês já repararam que as idéias da DM9 são sempre uma pedalada nas idéias que já existem?
DM9 is a total SCAM! Always copying other people!!
5 creative directors copying?
maybe good references.
huh? :)
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http://comunique9.blogspot.com
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Comunique9
its really good...
10!
SCAAAAAMMMMMMMM!!!!!!!!!!!!!!
unbelievable. it's very nice idea.
The idea is a creative way to utilize a magnetic poster. I think it is wonderful in the context of classrooms and areas where the poster can be monitored. Public interest ads should raise money for the organization and this, unfortunately falls short for obvious reasons.
It is unfortunate that the gimmick that makes this poster slightly unique is it's primary hindrance.
it reminds me on the bubble gum ad, wher you had to stick jour gum to something... few years back
O único lugar em que veicularam isso foi na porta da DM9. What a shame!
It's not the first time that i see DM9 copying an brazilian ad that was awarded here in adsoftheworld.
WHAT A SHAME!
Actually... this is a copy of a even older ad.
Check this: http://commercial-archive.com/ooh/hubba-bubba-gum-numbers-posters-aust...
É, o Paraná é um grande celeiro de idéia.
Principalmente pra ser chupado.
Cartaz que brilho no escuro – Master (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=23749
Cartaz que brilha no escuro – DM9
http://www.ccsp.com.br/novo/pop_pecas.php?id=25385
Lugar pra grudar moedas e ajudar com doações – Bronx (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=28032
Lugar pra grudar moedas e ajudar com doações – DM9
Tá bem ai em cima.
Amazing... it gets the people involved!
Na DM9 só dá picareta!
AWESOME!!!!
Great Ads. They used the same material as the other ad from Curitiba but thousand times better.
D O N E,same client, same idea, but using computer cursors instead of coins.
Hasn´t anybody on this site seen a One Show book?????
great
A mi me gusta mucho. Felicitaciones a los creativos.
The others are great too but my favorite one is the turtle.
Fantastic idea.
You must work for the agency ;-).....(this work is just OK and already done, but i agree this is a better way to use this idea)..just be honest wth yourself and you will win a client!!!!
The final visuals are awesome but while in the process these obviously don't work at all. Who would put a coin there to see exactly nothing?
And people would steal it.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
http://www.augustocorreia.com.br
Brazil has magnetic coins? Really?? Very unlikely.
It's not the coins that are magnetic, the poster is, idiot.
This work is real. I saw it on a mall here in São Paulo. And full of donations. Great idea!
Saying this is a copy is nonsense.
great one!