WWF Brazil: Turtle

Make your donation to the WWF Brazil here and see who you'll be helping.

Advertising Agency: DDB Brazil
Creative Directors: Rodolfo Sampaio, Julio Andery, Marcelo Reis, Guilherme Jahara, Sérgio Valente
Art Director: Daniel Chagas Martins
Copywriter: Rodrigo Mendonça
Illustration: Samyr Souen
Art-buyer: Clariana Regiani da Costa
Account Services: Ana Paula Grassmann, Daniel Mariotto, Tania Maria Goes Pena, Ana Carla Maciel
Planning: Phillippe Bertrand
Media: Fabricio Andrade, Fabiana Manfredi, Flavia Jacobasso

Related videos by Shutterstock

43 comments

Guest's picture
Guest

fuckin good! great!

Guest's picture
Guest

This is the second DM9 work that looks exactly the same as another campaign. First, FEDEX copying ARAMEX, now WWF copying other brazilian agency (magnetic outdoor).
It's a pitty.

SHAME ON YOU DM9 GUYS!

Guest's picture
Guest

Actually the third. Is worthy remembering last year's WWF Money (http://adsoftheworld.com/media/tv/wwf_money) that was a copy of a cannes shortlist print in 2007 for Surfrider Foundation (http://adsoftheworld.com/media/print/surfrider_foundation_brazil_green...).
Congratulations DM9. 3 scams in less than an year period.

sold's picture
sold
3219 pencils

holy sh..... shame on DM9

Guest's picture
Guest

Esse é o famoso gozar com o pau do outro ou, mais educadamente, cumprimentar com o chapéu do outro.

everartz's picture
everartz
7611 pencils

fucking awesome!!!!!
--
Everartz

| Everartz |

Guest's picture
Guest

too simple stealing coins, but nice concept

TRICKY's picture
TRICKY
3935 pencils

http://www.metacafe.com/watch/243399/coinstar/

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Toro's picture
Toro
1007 pencils

Goes without saying that this is a nice idea but I don't think it went beyond the lift of the agency's office.

Guest's picture
Guest

This is not very new...but clever used. Do you know that i know some great international creative directors that comment sometimes on this site as guest's? You can feel sometimes the "honnest comments" from them and they never say "this is Cannes",or this is "fucking good", etc (if so we can all feel the great work in 3") ....people here are not blind.
This idea is very good ...but not "fucking good" :-)

Guest's picture
Guest
Guest's picture
Guest

I won't make a donation unless I know who I'm helping (WWF is doing the other way, hopefully it's a well-known NGO)

Guest's picture
Guest

Brasileiro chupando brasileiro. Que vergonha.
Nota zero.

Guest's picture
Guest

é mesmo cara, mas tambem agencia de Brasileiro que copia Brasileiro é mesma uma vergonha!

Guest's picture
Guest

é melhor copiar estrangeiro :-)...ninguem vai ver no Brazil e vamos assim chupando mais trabalho.

Guest's picture
Guest

Vocês já repararam que as idéias da DM9 são sempre uma pedalada nas idéias que já existem?

Guest's picture
Guest

DM9 is a total SCAM! Always copying other people!!

jsantanaxp's picture
jsantanaxp
397 pencils

5 creative directors copying?
maybe good references.
huh? :)

-------------------------------------------
http://comunique9.blogspot.com

tridipnandi's picture
tridipnandi
220 pencils

its really good...

pulchinela's picture
pulchinela
1058 pencils

10!

Guest's picture
Guest

SCAAAAAMMMMMMMM!!!!!!!!!!!!!!

niffob's picture
niffob
94 pencils

unbelievable. it's very nice idea.

reem1's picture
reem1
41 pencils

The idea is a creative way to utilize a magnetic poster. I think it is wonderful in the context of classrooms and areas where the poster can be monitored. Public interest ads should raise money for the organization and this, unfortunately falls short for obvious reasons.

It is unfortunate that the gimmick that makes this poster slightly unique is it's primary hindrance.

Guest's picture
Guest

it reminds me on the bubble gum ad, wher you had to stick jour gum to something... few years back

Guest's picture
Guest

O único lugar em que veicularam isso foi na porta da DM9. What a shame!

obladis's picture
obladis
298 pencils

It's not the first time that i see DM9 copying an brazilian ad that was awarded here in adsoftheworld.

WHAT A SHAME!

Guto Araki's picture
Guto Araki
158 pencils

Actually... this is a copy of a even older ad.

Check this: http://commercial-archive.com/ooh/hubba-bubba-gum-numbers-posters-aust...

Guest's picture
Guest

É, o Paraná é um grande celeiro de idéia.
Principalmente pra ser chupado.

Cartaz que brilho no escuro – Master (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=23749

Cartaz que brilha no escuro – DM9
http://www.ccsp.com.br/novo/pop_pecas.php?id=25385

Lugar pra grudar moedas e ajudar com doações – Bronx (PR)
http://www.ccsp.com.br/novo/pop_pecas.php?id=28032

Lugar pra grudar moedas e ajudar com doações – DM9
Tá bem ai em cima.

nemesis's picture
nemesis
761 pencils

Amazing... it gets the people involved!

Guest's picture
Guest

Na DM9 só dá picareta!

Guest's picture
Guest

AWESOME!!!!

Guest's picture
Guest

Great Ads. They used the same material as the other ad from Curitiba but thousand times better.

eldeadevis's picture
eldeadevis
306 pencils

D O N E,same client, same idea, but using computer cursors instead of coins.
Hasn´t anybody on this site seen a One Show book?????

Chris's picture
Chris
1987 pencils

great

Guest's picture
Guest

A mi me gusta mucho. Felicitaciones a los creativos.

Guest's picture
Guest

The others are great too but my favorite one is the turtle.

Guest's picture
Guest

Fantastic idea.

Guest's picture
Guest

You must work for the agency ;-).....(this work is just OK and already done, but i agree this is a better way to use this idea)..just be honest wth yourself and you will win a client!!!!

theanc's picture
theanc
2778 pencils

The final visuals are awesome but while in the process these obviously don't work at all. Who would put a coin there to see exactly nothing?
And people would steal it.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

Brazil has magnetic coins? Really?? Very unlikely.

Guest's picture
Guest

It's not the coins that are magnetic, the poster is, idiot.

Guest's picture
Guest

This work is real. I saw it on a mall here in São Paulo. And full of donations. Great idea!
Saying this is a copy is nonsense.

Guest's picture
Guest

great one!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments