17 comments

Advertising Pawn's picture
Advertising Pawn
419 pencils

Wierd art direction + choice of spot. And "in 2043" make it sound like it's a science fiction concern rather than a looming reality. Meh.

AdPawn - http://adpawn.ovh.org

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Stephan D's picture
Stephan D
50 pencils

where was it placed? in the wall in front of the agency?

Rusio's picture
Rusio
326 pencils

If its a fact, we cant do anything.
"In 2043 the sea might be this high"
Thumbs Down!

Shut Theory's picture
Shut Theory
515 pencils

the copy originally is not in english so it might be bad translation, but still, what are the right words? because "might be" still is not powerful enough to call for action...
may be: the sea level is going to be this high, are you doing something to prevent this?

my take on this was: okay, what do u want me to do?

http://shut.elmota.com

Username's picture
Username
153 pencils

maybe i will be dead, so i'dont care

AdDavid's picture
AdDavid
406 pencils

forget the ad, hang this guy.

Twombl's picture
Twombl
184 pencils

4 creative directors, half bad idea.

klaussnow's picture
klaussnow
1677 pencils

ya, great idea, too bad the execution didn't live up to it.

... its already been done...

fersvax's picture
fersvax
1237 pencils

I saw it in english 2 years ago.

FER.

jennywhx's picture
jennywhx
1142 pencils

what's the idea here? they're marking the sea level in year 2043?
i don't get the idea :( sorry for my dumbness.

ivan's picture
ivan

The idea is to make people realize how high the sea level will be and shock them into action. It works for me, but I agree so much more can be done if we were to take this just a bit further.

Ivan Raszl, admin of AotW

Hand's picture
Hand
195 pencils

It's an ambient, right?
I think it's a nice idea, it works for me too
how you can avoid it is too reduce your impact here and there

Martijn's picture
Martijn
1900 pencils

I think the friend of Truecopy has a good answer to this:
"Sex sells. Truth even better."

Saltsea's picture
Saltsea
321 pencils

POOR CONCEPT. Very basic.

o.m's picture
o.m
354 pencils

i think this was done much better for a - call for aid hoarding.
i dont recollect the exact copy but it roughly said -
during katrina this line would have been under water.

Rog's picture
Rog
6094 pencils

Placement? Placement? Placement?
Stick it near Government Buildings.
Near Energy Co. HQ's.
On the steps leading up to office blocks,
railway stations, football stadiums etc.

The art direction is off, as well.
That looks like an address plaque.
Doesn't grab the eye at all.

>>>> That's not an ad. THIS is an ad.

sacra2001's picture
sacra2001
2 pencils

ad concepts, photography, illustration, typography is very nice.
I am lovein it.
sam
graphic desiger

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