WWF: Billboard
Save paper, save forests.
Advertising Agency: Saatchi & Saatchi, Paris, France
Creative Director: Christophe Coffre
Art Director: Florian Roussel
Copywriter: Guillaume Blanc
Photographer: Yan Forhan
Released: March 2007
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22 comments
Awesome.
So simple. So good.
10/10
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It's only an ad.
www.aaasmith.blogspot.com
Save trees, don't use paper, use wood. WTF were they thinking??????? It's not good.
FER.
They sprayed onto the billboard-boards.
(using organic paint)
I think it's good.
I'm guessing the billboards were old ones that were already there, so they were recycling them, not using new ones.
www.aaasmith.blogspot.com
Ding
It's been done a 1000 times. Well, 1001.
Really? I've never seen it, where would that be?
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It's only an ad.
www.aaasmith.blogspot.com
1002
Show me
www.aaasmith.blogspot.com
This type of idea "Let's not use paper and say to preserve the trees" was made to death already. I remember an outdoor, transit shelters, newspaper (in this, they used a piece of paper, not the full page), and many more medias. Just search the blogs. I'm kinda lazy right now.
Thas cool, I got bored of it by now anyway.
Might look later.
:-)
www.aaasmith.blogspot.com
It's been done for Greenpeace in Brazil, it's been done for... well, just check out some archieves. It shouldn't be hard to miss.
This one, e.g.?
http://adsoftheworld.com/media/ambient/greenpeace_bus_stop
When I saw the idea for the first time, I liked it, but now I'm not impressed anymore.
Using spray cans instead is better?
Exactly what I was thinking. So we save paper, and now we are polluting the enviro with spray paint or whatever kind of paint this is they used.
Check out: http://sandeepmakam.blogspot.com/ and scroll down.
Or check out other websites
Thats better, thanks for the link, although the same ad wasn't on there.
'other websites' isn't helpful either. Not that it matters. I'm bored with it already now.
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It's only an ad.
www.aaasmith.blogspot.com
Done many times. Sorry.
http://bp0.blogger.com/_zbjqMnpFubQ/RktxCSAupuI/AAAAAAAACvo/Fb5b-Sa_eI...
yea, idea like dese had been executed many times.. just with a lil bit of diference..
but nywya, nice try..
* it's not how good you are. it's how good you want it to be *
...and they use wooden billboard.
Dalbir
www.FaceBook.com/KissFilms
Greenpeace execution was better. I don't think people would realize this ad was "paperless" while driving past. It just looks like another textured ad.
How's the average punter going to know it uses organic paint? And what the hell is organic paint anyway? Is it made using free-range pigment?