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Greensaver

Agency: 
Published/Aired: 
November 2009
Description: 

This is an innovative advertising effort from WPP’s green mandate to persuade its client’s employees to switch off their idle computer monitors. The fact is that 100 computer monitors left on overnight waste loads of energy (120Wh) and pump out plenty of CO2 (51.6kgs).

In order to persuade the employees to reduce their company’s carbon footprint, save energy and boost green credentials, they created unique screen savers which create visual illusion: that inactive monitors around the office have been transformed into everyday objects associated with high energy use – such as a microwave or a colour copier.

Advertising Agency: Wunderman London, UK
Executive Creative Director: David Harris
Copywriter: James Nester
Art Director: Chris Lawson

Comments (22)

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Highest Rated

Guest's picture
Guest

Aren't those people the same that forget to switch off their computer as well? So before you turn off a monitor, you should waste some energy on that 'power button'.

Anyway, I like the microwave... but it could have had more action like exploding beans and mushrooms, a simple disaster.

Over and out.

dadada's picture
dadada
Activity Score 1720

great idea!

where can i download this screen saver please?

Everybody is creative, be yourself.

Wordnerd's picture
Wordnerd
Activity Score 6692

well done

Guest's picture
Guest

are you serious? ive never heard that shit before.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

sweet ;p

royschellekens's picture
royschellekens
Activity Score 390

Love it!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Camilo Machado's picture
Camilo Machado
Activity Score 35

I need this. Admittedly, I am a chronic offender.

sirvan's picture
sirvan
Activity Score 29860

Great. Awesome. Etc.

+++

"I love some things, and don't love some other things."

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice one, I will download it too...

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WillyLatasa's picture
WillyLatasa
Activity Score 616

Very cool, downloading right now!

"Bright ideas bring better results"

Guest's picture
Guest

It defeats the purpose if we are downloading and keeps it playing.....

Guest's picture
Guest

greensaver, great name!

Dadaism's picture
Dadaism
Activity Score 161

Is cool!
But people downloading it will keep it running as a message to tell others to off the computer?
or i just can't get it?

silvi's picture
silvi
Activity Score 4172

This really works!

Art Director for hire's picture
Art Director fo...
Activity Score 14

love it!

annavel's picture
annavel
Activity Score 107

Excellent

thenewguy's picture
thenewguy
Activity Score 127

I HATE this.

Come on. Someone had to say it.

hagemony's picture
hagemony
Activity Score 335

i downloaded and love it.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

I agree it works.

Guest's picture
Guest

Bravo!!!!!!!!!!!

Guest's picture
Guest

Nice work...I will turn on my laptop for the whole night then, just to see it.

Guest's picture
Guest

Aren't those people the same that forget to switch off their computer as well? So before you turn off a monitor, you should waste some energy on that 'power button'.

Anyway, I like the microwave... but it could have had more action like exploding beans and mushrooms, a simple disaster.

Over and out.

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