Wunderman: Greensaver
This is an innovative advertising effort from WPP’s green mandate to persuade its client’s employees to switch off their idle computer monitors. The fact is that 100 computer monitors left on overnight waste loads of energy (120Wh) and pump out plenty of CO2 (51.6kgs).
In order to persuade the employees to reduce their company’s carbon footprint, save energy and boost green credentials, they created unique screen savers which create visual illusion: that inactive monitors around the office have been transformed into everyday objects associated with high energy use – such as a microwave or a colour copier.
Advertising Agency: Wunderman London, UK
Executive Creative Director: David Harris
Copywriter: James Nester
Art Director: Chris Lawson
22 Comments
great idea!
where can i download this screen saver please?
Critics are easy.
http://www.thegreensaver.co.uk/
well done
are you serious? ive never heard that shit before.
sweet ;p
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Love it!
http://twitter.com/royschellekens
Hate advertising? Make better ads.
I need this. Admittedly, I am a chronic offender.
Great. Awesome. Etc.
+++
"I love some things, and don't love some other things."
Nice one, I will download it too...
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Very cool, downloading right now!
"Bright ideas bring better results"
It defeats the purpose if we are downloading and keeps it playing.....
greensaver, great name!
Is cool!
But people downloading it will keep it running as a message to tell others to off the computer?
or i just can't get it?
This really works!
love it!
Excellent
I HATE this.
Come on. Someone had to say it.
i downloaded and love it.
I agree it works.
Bravo!!!!!!!!!!!
Nice work...I will turn on my laptop for the whole night then, just to see it.
Aren't those people the same that forget to switch off their computer as well? So before you turn off a monitor, you should waste some energy on that 'power button'.
Anyway, I like the microwave... but it could have had more action like exploding beans and mushrooms, a simple disaster.
Over and out.