Wunderman Buenos Aires: Elvis Alive In Argentina

That was effective and generated a lot of buzz in Argentina. For almost one week everyone was talking about Elvis on TV.

All with a handheld, a regular printer, and leftover teddy bears.

veeeery long.
although what is long is the explanation of the action.
the idea itself is not bad, but the line.. "we did that with a myth, imagine what we can do with your brand" (or something like that) is definitely an overpromise, precisely because elvis is already a myth.

for me it's more difficult to work for a brand nobody knows, so in my point of view the phrase should be the contrary. whick would kill the idea, of course.