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Wrigley's Orbit Ice Mints: Fresh Breath

Wrigley's Orbit Ice Mints: Fresh Breath
Your rating: None Average: 7.9 (77 votes)




Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations.

Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons.

Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.

Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Karl Royer
Copywriter: Christian Gosch
Photographer: Thomas Tatzl
Published: December 2010

14 Comments

Davai's picture 573 pencils
Davai | Tue, 2011-04-05 09:16

Ivan, why do you censore all the comments on ads coming from DDB Dubai ? Did they ask you, so that anybody criticise their work before Cannes ?

ivan's picture
ivan | Tue, 2011-04-05 10:00

The client asked the agency if we can disable comments. Not sure what they are afraid of. We're such gentle and kind commenters. ;)

F.Abboud's picture 218 pencils
F.Abboud | Tue, 2011-04-05 15:30

What's the DDB Dubai issue and for which campaign if I may ask?

sirvan's picture 30000 pencils
sirvan | Wed, 2011-04-06 19:58

I don't think we should allow work that can't be commented on.

+++

"I love some things, and don't love some other things."

arthor's picture 490 pencils
arthor | Tue, 2011-04-05 10:20

Yep, hopefully Joe gets it up on his blog that the campaign was a rip off, they better not win.

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Tue, 2011-04-05 10:16
8

great idea

Twitter   Facebookreelance... http://www.crackerjackworks.com

joelapompe's picture 2480 pencils
joelapompe | Tue, 2011-04-05 10:27

@arthor I'm sure it's done, but for the moment I've only found this :
http://www.coloribus.com/adsarchive/prints/one-second-snow-canon-11772...

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

atb2005's picture 13683 pencils
atb2005 | Tue, 2011-04-05 12:24

I think he meant the Clorox campaign by DDB, Dubai. Thanks for these links though!

joelapompe's picture 2480 pencils
joelapompe | Tue, 2011-04-05 11:14

And same idea here : http://www.culturepub.fr/videos/hollywood-chewing-gum-snow-breath

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

Glut's picture 4076 pencils
Glut | Tue, 2011-04-05 12:05
7

very interesting. One of joe´s link got nothing to do with this post. This one works because of its location, meanwhile in the commercial is arbitrary.

atb2005's picture 13683 pencils
atb2005 | Tue, 2011-04-05 12:23

Yes, it does. It's absolutely the same idea! Just a different setting.

thedesignaddict's picture 4341 pencils
thedesignaddict | Tue, 2011-04-05 12:37
8

I like it.

Hammad S's picture 461 pencils
Hammad S | Wed, 2011-04-06 14:30

Haha! That's an idea

Amir Blumadali's picture 70 pencils
Amir Blumadali | Wed, 2011-04-13 10:07
4

Seems like I saw it before but still good

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