Wrigley's Orbit Ice Mints: Fresh Breath



Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations.

Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons.

Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.

Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Karl Royer
Copywriter: Christian Gosch
Photographer: Thomas Tatzl
Published: December 2010

14 comments

Davai's picture
Davai
608 pencils

Ivan, why do you censore all the comments on ads coming from DDB Dubai ? Did they ask you, so that anybody criticise their work before Cannes ?

ivan's picture
ivan

The client asked the agency if we can disable comments. Not sure what they are afraid of. We're such gentle and kind commenters. ;)

Ivan Raszl, admin of AotW

F.Abboud's picture
F.Abboud
218 pencils

What's the DDB Dubai issue and for which campaign if I may ask?

sirvan's picture
sirvan
29870 pencils

I don't think we should allow work that can't be commented on.

+++

"I love some things, and don't love some other things."

arthor's picture
arthor
515 pencils

Yep, hopefully Joe gets it up on his blog that the campaign was a rip off, they better not win.

atb2005's picture
atb2005
13567 pencils

I think he meant the Clorox campaign by DDB, Dubai. Thanks for these links though!

Glut's picture
Glut
3947 pencils

very interesting. One of joe´s link got nothing to do with this post. This one works because of its location, meanwhile in the commercial is arbitrary.

atb2005's picture
atb2005
13567 pencils

Yes, it does. It's absolutely the same idea! Just a different setting.

thedesignaddict's picture
thedesignaddict
5372 pencils

I like it.

Hammad S's picture
Hammad S
488 pencils

Haha! That's an idea

Amir Blumadali's picture
Amir Blumadali
70 pencils

Seems like I saw it before but still good

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