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Fresh Breath

Agency: 
Published/Aired: 
December 2010
Description: 

Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations.

Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons.

Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.

Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Karl Royer
Copywriter: Christian Gosch
Photographer: Thomas Tatzl

Comments (14)

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Highest Rated

Amir Blumadali's picture
Amir Blumadali
Activity Score 70

Seems like I saw it before but still good

Davai's picture
Davai
Activity Score 618

Ivan, why do you censore all the comments on ads coming from DDB Dubai ? Did they ask you, so that anybody criticise their work before Cannes ?

ivan's picture
ivan

The client asked the agency if we can disable comments. Not sure what they are afraid of. We're such gentle and kind commenters. ;)

F.Abboud's picture
F.Abboud
Activity Score 218

What's the DDB Dubai issue and for which campaign if I may ask?

sirvan's picture
sirvan
Activity Score 29860

I don't think we should allow work that can't be commented on.

+++

"I love some things, and don't love some other things."

arthor's picture
arthor
Activity Score 515

Yep, hopefully Joe gets it up on his blog that the campaign was a rip off, they better not win.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18544

great idea

joelapompe's picture
joelapompe
Activity Score 3830

@arthor I'm sure it's done, but for the moment I've only found this :
http://www.coloribus.com/adsarchive/prints/one-second-snow-canon-11772...

atb2005's picture
atb2005
Activity Score 13561

I think he meant the Clorox campaign by DDB, Dubai. Thanks for these links though!

joelapompe's picture
joelapompe
Activity Score 3830
Glut's picture
Glut
Activity Score 3937

very interesting. One of joe´s link got nothing to do with this post. This one works because of its location, meanwhile in the commercial is arbitrary.

atb2005's picture
atb2005
Activity Score 13561

Yes, it does. It's absolutely the same idea! Just a different setting.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I like it.

Hammad S's picture
Hammad S
Activity Score 484

Haha! That's an idea

Amir Blumadali's picture
Amir Blumadali
Activity Score 70

Seems like I saw it before but still good

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