Fresh Breath

December 2010
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Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations.

Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons.

Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.

Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Karl Royer
Copywriter: Christian Gosch
Photographer: Thomas Tatzl

Comments (14)

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Highest Rated

Amir Blumadali's picture
Amir Blumadali
70 Activity Scores

Seems like I saw it before but still good