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Mint Parking Ticket

Agency: 
Published/Aired: 
June 2011
Description: 

The challenge was to distribute the fresh mint taste of wrigley’s extra polar fresh not only to the consumer, but also onto everyone's lips. To successfully achieve our goal, wrigley made use of an everyday observation: when you drive into a parking lot, you haven't got a free hand for your parking ticket, so you put it in your mouth. This gave wrigley the idea to create the world’s first flavoured parking ticket. Wrigley printed tickets with a very thin layer of mint and placed them in parking lots. when drivers put the ticket in their mouth, they experienced the fresh flavour of Wrigley's Extra Polar Fresh gum. Drivers had the taste for more, and there was an increased sale of Wrigley's Extra Polar Fresh in stores close to the parking lots. A test-run showed that this promotional idea was well received by consumers and fit for a nation-wide promotion.

Advertising Agency: BBDO, Germany
Chief Creative Officers: Christian Mommertz, Sebastian Hardieck, Wolfgang Schneider
Executive Creative Director: Carsten Bolk
Art Directors: Michael Plückhahn, Gustavo Vieira Dias
Copywriter: Isabel Campagna
Group Account Director: Sonja Struß
Account Executive: Silke Joosten
Head Of Tv: Steffen Gentis

Comments (12)

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Highest Rated

araujomarcus's picture
araujomarcus
Activity Score 17

Agree

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

like the idea.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ACreativeSpirit's picture
ACreativeSpirit
Activity Score 176

why would people put the ticket in their mouth while they drive off. Forget all the crap that on the ticket, why aren't they simply putting the ticket in glove compartment. The idea is kinda cute but i doubt its effective

Always try to be unique even when forced to conform.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I also reaaally doubt this has any effectiveness at all.
As a car owner myself I will never put something like this in my mouth. Ugh...

MrLoganB's picture
MrLoganB
Activity Score 19

This is nice. I put tickets in my mouth - so think it would be effective.

pez's picture
pez
Activity Score 1802

Really nice insight.

araujomarcus's picture
araujomarcus
Activity Score 17

Agree

Glut's picture
Glut
Activity Score 3937

excellent insight

NataliaLima's picture
NataliaLima
Activity Score 1380

It just hit my weak spot here! This is briliant!

werbefuzzi35's picture
werbefuzzi35
Activity Score 97

done: http://adsoftheworld.com/media/ambient/blistex_rough_car_park_ticket and it's from Düsseldorf as well. Whoops!

dsklan's picture
dsklan
Activity Score 1926

like it!

mikey mugambi's picture
mikey mugambi
Activity Score 69

Nice!

iambusy's picture
iambusy
Activity Score 2219

Why dont u keep the tickets on the dashboard....thats how its done...Just asking... i hardly observed holding them in your mouth...So no connect..

busy.

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